Titan Industries
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| Type | Joint venture |
|---|---|
| Founded | 1987 |
| Headquarters | Hosur, India |
| Area served | 4 continent and 32 countriesIndia and other countries esp. Middle east, Asia Pacific and Africa |
| Key people |  Xerxes Desai, Founder |
| Industry | Watches |
| Products | Watches, Jewellery, Eyewear & Precision Engineering |
| Employees | 3,000 |
| Parent | TATA |
| Website | www.titanworld.com |
Titan Industries is the world's sixth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula & Xylys brand names. It is a joint venture between one of India's most respected business organizations, the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO).[1] Its product portfolio includes watches, accessories and jewellery, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur, Dehradun, Goa and manufactures precious jewellery under the Tanishq brand name, making it India's only national jewellery brand. It is a subsidiary of the Tata Group.
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[edit] Watch division
Titan watch division was started in 1987. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture with Timex, which lasted until 1998, and setup a strong distribution network across India. As of 2005, Titan watches account for a 25% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London,Aden,Dubai and Singapore. Titan watches are sold in India through retail chains controlled by Titan Industries.
Titan Industries has claimed to have manufactured the world's slimmest wrist watch - Titan Edge.[2] Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, special RHosur, Tamilnadu.
[edit] Precision Engineering Division
Precision Engineering Division of Titan was started in 2002. It has become one of the leading manufacturers of Precision Parts for Automotive and Aerospace Industries.
The Diverse Product range includes pointers, dashboard clusters like Fuel Gauge, Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded Plastic parts, Electromechanical Assemblies for automobiles, all kinds of pressed and turned parts for automobiles. The Tooling Sector of Precision Engineering Division manufactures all kinds of Press Tool, Molds, Jigs, Fixtures for various industries.
Titan Automation Solution, a part of Precision Engineering Division is a leading Automation Solution Provider for all kind of industries.
[edit] Jewelery division
Tanishq is currently the most prominent jewellery brand of India, and it pioneered the concept of branded jewellery and ornaments in India. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit). [3]
Tanishq is India's largest jewellery brand with a wide range of jewellery in 22Kt pure gold studded with diamonds or coloured gems. It is the fastest growing jewellery brand in India.[citation needed] Tanishq, established in 1995, challenged the established family jeweller and introduced new rules in precious jewellery; a category as old as civilization. Tanishq challenged the age-old jeweller's word with Tata's guaranteed purity. It exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by individual trust. Tanishq introduced innovations like Karatmeter, the only non destructive means to check the purity of gold; machine made jewellery, which offers superior finish and value to the customer and handcrafted jewellery which is influenced by various jewellery traditions of India.
Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The 1,35,000 sq. ft. factory is equipped with the latest and most modern machinery and equipment. The factory complies with all labour and environmental standards, located at Hosur, Tamil Nadu. The brand brings together the work of karigars, who specialize in different styles of making jewellery. Karigars, who continue to be an exploited lot with other jewellers, are paid fair remuneration and work under good working conditions in Tanishq.
Prescription Eyewear Division (PEW)
The PEW business is Titan's latest retailing venture. The company now has 48 stores under the "Titan Eye+" brand across the country. Over the next few years the company plans to expand to 250 stores.
[edit] Face of Titan
The Company also runs a one of a kind contest in the retail industry called the Face Of Titan (FOT) contest to identify the most talented Sales person, Manager & Service personnel Technician & Cashier.[citation needed] The contest recognizes the best based on a set of parameters that give a measure of the overall development of the individual in each of the categories mentioned above and is not solely on sales.
The contest leapfrogged into the digital era from the year 2006-07 with the introduction of IT in the capturing of survey data across all of its 200+ stores,that year also saw the introduction of the data gathered at the store level being used to profile the staff at various levels using a custom built web based software developed by I.GEN Labs
[edit] References
- ^ "Company Profile". Titan Industries. http://www.titanworld.com/titan/stores/watches/Profile.asp. Retrieved on 2007-01-08.
- ^ Titan Industries (2002-05-21). Titan launches Edge, the slimmest watch in the universe. Press release. http://www.tata.com/titan/releases/20020521.htm. Retrieved on 2006-08-04.
- ^ WIPO, Arbitration and Mediation Center. "Titan Industries Limited v. Tanishq Corporation". Case No. D2000-1793. http://www.wipo.int/amc/en/domains/decisions/html/2000/d2000-1793.html. Retrieved on 2006-09-26.
[edit] External links
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