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Make Your Company the Star!
Does your company have a great story to tell – but not the staff or promotional funds to tell it? Or are you just looking for a great way to set your firm apart from the competition? Now the Rutland Herald/Times Argus can help, thanks to a powerful, innovative program called vendor support
Vendor Support Defined
The Rutland Herald / Times Argus marketing team will work with your company to determine your communication needs and create a powerful, cost-effective promotion plan to help you achieve your marketing goals. We provide the sales, marketing and research expertise you need to design and execute a comprehensive marketing and promotion plan that is supported by your business partners and vendors.
When you team up with The Rutland Herald / Times Argus on a vendor support program, our team of marketing specialists will help you uncover and secure market development funds from your key vendors. These additional funds are then used to fund an organized turnkey promotion. Money from vendor support programs is not meant to replace, but rather extend advertising dollars. Unlike co-op advertising, the market development funds for vendor support programs are not directly linked to the purchases from your vendors. They are available to you for the asking—all you need is the right marketing promotion idea.
Successful vendor support programs can make your company the star by building around opportunities like:
- Company mergers
- Business anniversaries
- Seasonal sales or promotions
- Public awareness and education
- A new building or store renovation
- Contest tie-ins with special in-store sales and promotions
- Changes in business competition
- Self-created events
- And much more!
Benefits of vendor support
If you own a retail business, you’ll gain...
- Increased visibility, in-store excitement and public support.
- More store traffic
- Increased sales
- Stronger supplier ties
- Greater customer loyalty
- Additional financial support from vendors to help promote and sell their products
- Sole “ownership” of the promotion
Your vendors and business partners will receive...
- Increased sales through affiliation with your business
- Visibility and broad market reach in key, targeted segments
- An enhanced relationship with a key customer
- An opportunity to openly “thank” the retailer and align themselves with the business
- A specific advertising event designed to move products and increase sales
Finding market development funds...
Market development funds that could help create an exciting vendor support program are out there...the key is finding them! Vendors realize that many co-op dollars are unspent because businesses don’t take advantage of them. Vendors now set aside the unspent co-op dollars—or market development funds—to be invested in businesses like yours to build local awareness.
and using them!
As simple as it may sounds, your business can tap into these unused pools of vendor funds just by asking for them. On your behalf, The Rutland Herald / Times Argus will present a dynamic marketing program to your vendors. Our sales and marketing team will then solicit market development funds from your business partners to support the promotion. What a great way to meet your communication objectives and help your business build a stronger marketing base.
Vendor Support
As you probably know, co-op advertising allows you to share advertising costs with your vendors, which might pay for half of your ad, up to a certain spending level. The vendor outlines the program and when you follow the outline, submit all appropriate forms and have appropriate accruals, you are reimbursed.
Unlike co-op advertising, vendor support in not a shared cost and is not based on any particular spending level. There are no specific outlines and the programs are usually unstructured, unrestricted and can be based on projected purchases. All that it takes to make your company the star in vendor support is a good idea, a good marketing plan and a sound relationship between you and your vendors.
What does what?
By partnering with The Rutland Herald / Times Argus , you’ll have access to the kind of sales and marketing support that can help you create the most effective promotion possible.
The Rutland Herald / Times Argus can:
- Work with your business to develop the promotion.
- Provide research and market information to determine the best distribution option.
- Provide an invitational package to solicit vendor support
- Mail the vendor sales piece
- Contact your vendors and confirm participation.
- Produce (design, write, edit) the section, ads, support materials.
- Coordinate printing and distribution of the section or campaign
- Provide all follow-up, including billing, tearsheets and thanking vendors.
To ensure a successful promotion, your company will:
- Provide background information on your company, including vendor purchase figures for revenue projections.
- Co-op design the promotion.
- Provide a list of top vendors.
- Help to secure commitments.
- Provide a letter of support from your CEO or President.
- Prepare employees for the big event.
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