Cheryl Casone
- Personalities
- Alexis Glick
- Neil Cavuto
- David Asman
- Cheryl Casone
- Dagen McDowell
- Liz Claman
- Adam Shapiro
- Ashley Webster
- Charles Payne
- Brian Sullivan
- Cody Willard
- Connell McShane
- Dave Ramsey
- Elizabeth MacDonald
- Eric Bolling
- Jeff Flock
- Jenna Lee
- Nicole Petallides
- Peter Barnes
- Rebecca Diamond
- Rich Edson
- Robert Gray
- Sandra Smith
- Shibani Joshi
- Stuart Varney
- Tom Sullivan
- Tracy Byrnes
- On Air
Cheryl Casone
Cheryl Casone joined FOX Business Network (FBN) in September 2007 as an anchor. Prior to FBN, Casone served as a correspondent for FOX News Channel’s (FNC) business unit and was a regular guest on FNC’s Your World with Neil Cavuto.
Casone brings years of experience covering finance, business, and consumer news to FBN. She has reported on the economic impact of war on the economy, consumer fraud, global markets, foreign investment, and corporate governance in addition to her work covering the U.S. markets.
Prior to FNC she worked as a freelance business correspondent for CNN primarily reporting from the New York Stock Exchange, and CBS Newspath as a general assignment reporter. Casone moved to New York to work as an overnight and early morning news anchor for MSNBC and NBC. Prior to that she anchored a business show for San Francisco’s KRON-TV, and served as a business and general assignment reporter. She began her career at CNX Media on the nationally syndicated program Travel Update.
Casone has served on the boards of the Associated Press Television and Radio Association, California and Nevada Regional Chapter, and American Women in Radio and Television, San Francisco Chapter.
A native of Dallas, TX, she graduated from Northern Arizona University.
FOX Translator
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Ever been to a clearance sale at a department store and wonder how a massive store like Macy's or Saks can have 50%, 60%,
or even 75%-off sales and still remain in business? Ever wonder why that piece of cloth that an Italian designer calls a dress
can be worth $2,400, and how much it really costs to make and sell?
Ladies and gentlemen, let's talk profit margin.
Profit margin is the difference between how much it costs a company to manufacture, transport and sell its products, and how
much it sells them for. If a company made $10 million in profit of sales of $100 million, the profit margin is 10%. You get
that number by dividing the profit ($10 million) by the income ($100 million). Usually you'll hear profit margin as a percentage.
The
profit margin is a great way to tell how well a company is run. If you have a high profit margin in a company, that means
that the company's costs to make the product are low and it can withstand changes in price fairly well. Also you can use profit
margin to tell how well a company is run when you look at similar companies.
Let's say you were looking a two candy companies. One has a profit margin of 15%, off $200 million in sales. The other company has a profit margin of 7% off $400 million in sales. The $400 million candy company's profit margin shows the company is having trouble keeping costs down. It might be spending too much money on their CEO's private jet, or their sugar suppliers aren't as good as they could be. Anyway, if investors were looking at the $400 million candy company, they would be asking some serious questions.
