DJ Shadow Gets His Own Sneaker

And it's Reebok, not some obscure Japanese thing
DJ Shadow Gets His Own Sneaker

Every rap star needs his own sneaker these days. So, apparently, does every abstract crate-digging instrumental rap producer. At least, that seems to be the thinking behind Reebok teaming up with DJ Shadow to create this sneaker.

At first glance, this shoe has nothing whatsoever to do with Shadow. It's just a pretty standard-looking Reebok running shoe. But the back features the artwork from Shadow's 1995 What Does Your Soul Look Like EP. (And yes, the web store description does include a "What Does Your Sole Look Like" pun.)

Anyway, the sneaker is yours for an only-moderately-indefensible $104.99, and it includes the Quannum Stone Cold Winter Volume 1 mix CD, a label sampler mixed by Matthew Africa.

Posted by Tom Breihan on Wed, Jan 14, 2009 at 1:30pm