Pitchfork

He may have one of the strongest artistic legacies in pop-music history, but Bob Dylan is no stranger to appearing in commercials or cosigning dubious dreadlocked rappers. Still, this is pretty gross: Come Sunday night, we may be confronted with the image of Bob Dylan singing about Pepsi alongside Will.I.Am in a Super Bowl commercial. He has to be fucking with us, right? Right?

Billboard reports that Pepsi has bought two to three minutes of commercial time during this Sunday's Super Bowl, and one of the ads they're considering showing will feature Dylan and Will.I.Am singing a song written specifically for Pepsi.

Really. As in: Together. And Pepsi may also sell the song on iTunes, just in case you needed a digital reminder that you really did just see Bob Dylan singing about Pepsi on TV. Pepsi hates your parents.

According to Billboard, another ad that might show up during the Super Bowl is a Gatorade commercial featuring Lil Wayne talking about the letter G, which actually doesn't seem that out of character at all for Wayne. But if Pepsi had both Dylan and Wayne at their disposal, why didn't they just put the two of them in an ad together? That wouldn't have necessarily made too much sense either, but it would've at least chipped away a bit at the aura of all-consuming lameness surrounding this whole enterprise.