Pitchfork

Photo by Natalie Kardos

Kanye West's blog scoops just about everybody pretty regularly these days. If the whole global music superstar/sneaker designer thing ever gets old, Kanye will be able to launch a music news website and put the rest of us out of business. Maybe I shouldn't give him any ideas.

Kanye's latest breaking news story: the French house duo Justice have designed a Coke bottle! Justice haven't made any new music for a while, but now they've inspired both a house and a Coke bottle. It's nice to see that a couple of people, at least, have their priorities straight. (To be fair, Kanye did get this scoop from Hypebeast, who he credits.)

Justice teamed up with So Me, the guy who designs the sleeves for Ed Banger Records releases (and the visionary behind both Justice's "D.A.N.C.E." and Kanye's "Good Life" videos), to put together this thing, which looks like this:

So: A zipper slowly coming down and revealing a Party City billboard, basically. According to Advertising Age, this new Club Coke bottle will be for sale only in dance clubs in Europe. I don't want to freak out the folks at Coca-Cola too badly here, but something tells me that the kind of coke popular in European dance clubs isn't the kind you drink.

Coke will officially unveil the new bottle tonight at the VIP Room in Paris. At midnight, Justice will DJ the event.