Pitchfork

Before your band sends off that vague, "artistic" press release to Pitchfork World Headquarters, take a cue from the Black Keys on how to do these things. And also, throw in some candy.

We like the Keys because a) they're talented b) their website doesn't overuse Flash and c) (here's where you learn) they release a constant flow of non-cryptic news.

For instance, just within the past month or so, the Akron, Ohio pair signed to Nonesuch, toured with Radiohead, planned the release of their upcoming record (Magic Potion, due September 12 on their new label home), and talked to us about all of it. Patrick Carney even mentioned an album-supporting bi-continental mega-trek, the dates of which recently popped up on the band's official website (listed neatly in nice font, of course).

The tour kicks off in early September at Seattle's Showbox. From there, the duo will make its way down the West Coast before journeying over to Europe for a little over two weeks of performances. Then it's back to the U.S. for the East side.

Watch and learn:

09-06 Seattle, WA - Showbox *
09-07 Portland, OR - Roseland Theatre *
09-09 San Francisco, CA - Fillmore *
09-13 Los Angeles, CA - Troubadour *
09-14 Los Angeles, CA - Avalon *
09-15 San Diego, CA - House of Blues *
09-16 Tempe, AZ - Marquee Theatre *
09-23 Berlin, Germany - Wulheide #
09-25 Dublin, Ireland - Music Centre
09-26 Glasgow, Scotland - ABC
09-27 Newcastle, England - Northumbria University
09-28 Leeds, England - Cockpit
09-30 Birmingham, England - Academy 2
10-01 Bristol, England - Bristol University
10-02 Manchester, England - Manchester University
10-04 London, England - Forum
10-05 Paris, France - Trabendo
10-06 Amsterdam, Holland - Melkweg
10-07 Utrecht, Holland - Doornrsje
10-09 Brussels, Belgium - AB Box
10-10 Cologne, Germany - Prime Club
10-11 Hamburg, Germany - Knust
11-02 Boston, MA - Avalon Ballroom
11-03 New York, NY - Nokia Theatre
11-04 Philadelphia, PA - Electric Factory
11-05 Washington, DC - 9:30 Club
11-06 Washington, DC - 9:30 Club

* with Beaten Awake
# with Pearl Jam