Pitchfork

While the Streets' Mike Skinner will probably never reach the lofty heights achieved by Kim Goodman, the Guinness World Record-holder for eyeball popping (11 mm.!), he does have some record-breaking in store for us. In conjunction with MTV's 25th anniversary, Skinner, director Alastair Siddons, and 25 young MTV UK viewers will release the longest music video of all time.

The project is set to run for 20 minutes, passing Michael Jackson's 1983 masterpiece, the 18-minute "Thriller", on the way. It focuses on five stories filmed by the "young people" (according to a press release) who each spent one week with a video camera and some good old fashioned creativity.

Skinner and Siddons teamed up, using the video footage to inspire lyrics and music for an accompanying track. Skinner, who will be featured in the video, said in a press release, "Alastair and I have been blown away by the creativity and imaginations of the young people involved, and we have read hundreds of treatments and watched hours of videos in order to find the most interesting and intriguing content for this epic work."

Profits from the lengthy single will go to the Staying Alive Foundation, a charity dedicated to fighting HIV and AIDS.

The video will premiere on MTV UK at 8:30pm on August 1.