Pitchfork

If you found yourself asking, "Lupe Fiasco, what the hell is up with your album cover?!"-- or if you love the thing-- take a gander at this video for the young man's latest single from Lupe Fiasco's Food & Liquor (Atlantic), the piano roll romp "I Gotcha".

Taking a cue from the song, and invoking that kooky cover, director Kevin Hunter keeps things here light, snappy, and colorful. Basically just folks dancing around in front of bluescreens and such, but it's fun. Too bad that Gigantor robot doesn't get more screentime.