Postal Service Cheat on USPS-- With UPS!

Postal Service Cheat on USPS-- With UPS! Now, honestly, we're not ones to gossip over here at Pitchforkmedia.com, but OH. MY. GAWD. You won't believe who we saw together during the Bears game this past Sunday!! (Aside: GO BEARS).

Being superfans of the Postal Service, our ears perk up whenever snippets from Ben "Hollywood" Gibbard and Jimmy "Dumb Luck" Tamborello's heartfelt electro-pop project slip into movie trailers and such (Zach Braff = hottie 2 teh maxxx!!), so of course we were at full attention when those warm, opening chords from "Such Great Heights" came wafting through our cathode ray tubes Sunday afternoon.

Ben and Jimmy get around, sure, but here's the kicker: the tune served as the backdrop in a commercial for-- you won't believe this-- UPS!!! As in, the United Parcel Service? As in, like, the chief rival of the real postal service, the USPS??

As any discerning gossip-hound knows, the Postal Service and the USPS have been going steady ever since they kissed and made up after all that cease-and-desist hoopla. They even talked about cross-marketing campaigns, which can only mean it was true love.

So what on earth are Ben and Jimmy doing with this UPS tramp? I mean, UPS gets around all over the world, if you know what we're saying. And UPS is the first to admit that it's fast. Catch our drift? We tried reaching those players in the Postal Service for comment, but no such luck.

If you still don't believe us, just click here (and select TV Spots) for all the cold, hard, brown-hued evidence you need. The Postal Service even soundtrack the UPS website!

So okay, maybe we're jumping to conclusions here. Maybe the Postal Service and the USPS are taking a break, or maybe they're in an open business relationship? Rest assured, once we get the skinny in all its scandalous glory, we'll totally pass you a note during study hall.
Posted by Matthew Solarski on Tue, Jan 16, 2007 at 10:00am