Pitchfork

My Morning Jacket are getting in touch with their inner wallflowers and making up for lost time by hosting an "Under the Sea"-themed two-night prom at the 40 Watt Club in Athens, Georgia.

Here is the announcement of the event as it reads on their website:

"For all of you who missed your prom back in 1956 or 1986 or 2006 for that matter, we will be hosting the 1st annual MMJ 2 night prom, March 6th and 7th, at the fabulous, prom-ready, 40 Watt Club in Athens! The first time we walked thru those hallowed 40 Watt doors we said to ourselves, 'this place looks perfect for a prom!' And now the dream will be a reality. The theme is a futuristic/retro under the sea vibe - costumes (tuxes, suits, robots, mermaid and lobster costumes, anything prom/ocean related) are not only encouraged - they are MANDATORY!!! NO ONE will be admitted without proper attire!** There will be cake, balloons, fishnets, classic cars, chaperones, spankings, and a whole lotta shakin goin on - 2007 style upin this bitch ya'll. Come prepared to dance the night away, and make up for all the proms you missed...

- My Morning Jacket

**you may be admitted without proper attire"

Spankings!

It sounds like fun, and that's simple enough, right? Wrong! The folks at Team Clermont are not amused.

According to the publicity firm's blog, they have been holding a prom event at the 40 Watt for close to a decade. So they're challenging My Morning Jacket to cancel their event and play the TC-sponsored one.

Here is their challenge, written under the headline "My Morning Jacket is Sweating My Balls":

"My Morning Jacket is taking our prom! We lovely fools at Team Clermont have been holding a prom at the 40 Watt in the summer for almost a decade now. The reason it's 'prom ready' is because they never took down our decorations! Seeing as MMJ is soooo excited to play a prom, I'm going to pull a Colbert here and challenge them.

"YOU HEAR THAT MY MORNING JACKET?! I CHALLENGE YOU!

"I challenge you to cancel your crappy wannabe prom and play the real deal BLUE RIBBON BALL this year! JULY 28th at the always awesome 40 Watt! Also the theme will not be some lame ass 'Under The Sea' crap. Ours will be much cooler and proper dress is mandatory! Don't even THINK about walking in there in flannel!

"(ed. note: we are still totally going to the shows at the 40 Watt)"

Ooh, beef! Fight! Fight!

Including their still-scheduled prom shows, My Morning Jacket have four live dates in March.

Dates:

03-06 Athens, GA - 40 Watt Club *
03-07 Athens, GA - 40 Watt Club *
03-08 Asheville, NC - The Orange Peel *
03-10 Sunrise, FL - Langerado Festival

* with Follow the Train