Pitchfork

When I think of the clothing brand Burberry, I think upscale preppy, khakis and earth tones, well-tailored suits, trenchcoats to wear to the steeplechase at the Countess' manor.

When I think of the rising star Patrick Wolf, I think glam rock, glitter, sparkles, bright colors, flamboyance, fairies, magic, the horrified looks on the yuppies' faces in the audience when I saw him open for Amy Winehouse.

But thanks to the wonders of cross-marketing, these two very different aesthetics have joined together to form one big happy fashion family. Wolf is one of the stars of Burberry's fall 2007 campaign, set to run in August. The advertisements were shot by famed photographer Mario Testino. According to Fashion Week Daily, in addition to Wolf, the campaign also features Brit rockers such as the Paddingtons, Edward Larrikin, and members of the View, along with a bevy of British models.

When he's not busy sporting fancy threads, Wolf has shows schedules throughout July and August. This Friday, June 29, he'll play a "secret acoustic show" in London, which will also serve as a birthday celebration. Happy birthday, Patrick!

Patrick Wolf dates:

06-29 London, England - TBA
06-30 Hove, Norway - Hove Festival
07-02 Tokyo, Japan - Zepp *
07-06 Sydney, Australia - The Basement
07-07 Sydney, Australia - The Factory Theatre
07-08 Melbourne, Australia - Manchester Lane
07-13 Suffolk, England - Latitude Festival
07-14 Arvika, Sweden - Arvika Arvika Festival
07-17 London, England - Somerset House #
07-21 London, England - Lovebox
07-22 Benicassim, Spain - Benicassim Festival
08-04 Zambujeira do Mar, Portugal - Sudoeste Festival
08-05 Kent, England - Electric Gardens Festival
08-10 London, England - Underage Festival
08-17 Hasselt, Belgium - Pukkelpop
08-18 Biddinghuizen, Netherlands - Lowlands Festival
08-24 Reading, England - Reading Festival
08-25 Leeds, England - Leeds Festival
08-26 Paris, France - Rock en Seine
09-01 Stradbally, Ireland - Electric Picnic Festival
09-02 Argyll, Scotland - Connect Festival

* with the Holloways
# with Mika