Pitchfork

How's this one look in that iPhone of yours, Jobs? The fine folks at the Sub Pop recording concern-- label to, oh, a hearty slice of your favorite bands, we're willing to wager-- have "bypassed all middle men for some new fangled technological DIY bullshit" in bringing you, the customer, their own digital music shop.

Currently home to nearly 200 entries in the Sub Pop catalog, the store will eventually house oh-so-many more releases to come, including future Sub Pop classics and past glories alike. (A full, up-to-date list is available here.)

The Pop-sters are looking to throw singles and EPs up as soon as they find a spare moment, and a note on the website proclaims that the label has "every intention of making rare and out-of-print titles available exclusively" in their store. Worry not, gift card recipients the world over: they're still selling most stuff via your traditional digital retailers too.

Maybe the coolest part of all this, though, lies in this little detail: "You can download the files you've purchased from your account page at any time and multiple times-- if we update the download in any way (think bitrate or bonus tracks or whatever), you can just log in, go to your download page, and get the new version of the file." Ever lose a few paychecks worth of digital music files in one fell swoop of a hard drive crash? Sub Pop understands.

In other Sub Pop news, keep an ear to the ground for new releases from No Age, the Helio Sequence, and the Gutter Twins (amongst many others) in the coming months.