Pitchfork: Pixies' Santiago Scores Football Ad for Nike

Pixies' Santiago Scores Football Ad for Nike

Well, from the sound of it, we won't be seeing a new Pixies album anytime soon (if at all), so that leaves the various Pixies free to roam.

Kim Deal's got her new Breeders album and tour to attend to, Frank Black's tackling Lee Hazlewood with Isaac Brock for his umpteen-hundredth post-Pixies disc, and David Lovering always has his magic (plus a newish outfit called the Hermetic Order of the Golden Dawn). So where does that leave axe-slinger Joey Santiago?

Plying his trade for the suits at Nike, it would seem. According to a press release from EliasArts, the NYC-based "music, sound and audio identity company" that employs Santiago, the Pixies guitarist has scored a documentary titled Nike Presents: Blood, Sweat and Tears: Football in the Rough (the "football" in question here being what Americans might call "soccer").

According to a representative from AKQA, the company that created the ad-umentary, "Santiago's sonic guitar riffs and his moody harmonies were perfect for the pace we needed in the film. Joey's score definitely makes us reflect harder on the subjects discussed in the documentary." Work hard, play hard...reflect hard?

A Nike rep adds, "This film is about guts and determination and Joey's work definitely helps surface both of these qualities."

The first chapter of the multi-part Football in the Rough doc is expected to appear on NikeFootball.com later this month, under the "Asia Pacific" region heading.

Hardly a newbie to commercial score work, Santiago previously worked on 2000 film Crime + Punishment in Suburbia and television shows "Undeclared" and "Weeds".