Ian Curtis, M.I.A., Common, Karen O Sell Converses
We tend to associate Common with dapper headwear (and safe sex and vodka), but a new advertising campaign will use the MC's likeness-- as well as those of M.I.A., Sid Vicious, Karen O, Joan Jett, and Green Day's Billie Joe Armstrong-- to promote shoes.
Converse is celebrating its first century of existence this year with a campaign called "Connectivity", which gets its name by "visually 'connecting' past and present Converse icons," according to a press release.
In addition to the aforementioned musicians, the "Converse icons" in the campaign include James Dean, Hunter S. Thompson, and NBA star Dwyane Wade. "Connectivity" will also feature a few other, region-specific faces, including Ian Curtis (UK), Jane Birkin (France), and Nina Hagen (Germany).
The "Connectivity" campaign is set to debut this spring.
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