Ian Curtis, M.I.A., Common, Karen O Sell Converses

Also: Sid Vicious, Joan Jett, Hunter S. Thompson

We tend to associate Common with dapper headwear (and safe sex and vodka), but a new advertising campaign will use the MC's likeness-- as well as those of M.I.A., Sid Vicious, Karen O, Joan Jett, and Green Day's Billie Joe Armstrong-- to promote shoes.

Converse is celebrating its first century of existence this year with a campaign called "Connectivity", which gets its name by "visually 'connecting' past and present Converse icons," according to a press release.

In addition to the aforementioned musicians, the "Converse icons" in the campaign include James Dean, Hunter S. Thompson, and NBA star Dwyane Wade. "Connectivity" will also feature a few other, region-specific faces, including Ian Curtis (UK), Jane Birkin (France), and Nina Hagen (Germany).

The "Connectivity" campaign is set to debut this spring.

Posted by Dave Maher on Tue, Feb 26, 2008 at 1:56pm