Pitchfork

You know that thing where you play a lot of Tetris and then when you stop playing you keep seeing Tetris? I'm guessing that has happened to UK dream-poppers It Hugs Back. Or else to Martin Rhys Davis, who directed the stop-motion clip for "Now & Again" from the back-hugging four-piece's forthcoming 4AD debut Inside Your Guitar. In the video, the band members let their guitars chime and squeal, and their ba-ba-bas float out androgynously, as giant Tetris pieces assemble and reassemble themselves around them. The new album follows last year's The Record Room: First Four Singles compilation for sister label Too Pure. 

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[from Inside Your Guitar; due 04/07/09 on 4AD]