BBC mission

To enrich people's lives with programmes and services that inform, educate and entertain.

Our vision

To be the most creative organisation in the world.

Our values

• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.

The Royal Charter and Agreement also sets out six public purposes for the BBC. See Public purposes.