A
List of Some MLMs, Past and Present
A few
might more correctly be termed "single level direct sellers,"
but they are still legally MLMs. Some have been investigated by
the FTC; some are no longer in business.
You
may search this page by using CTRL+F in your browser window.
1-800-PartyShop
1CellNet
21stNetwork.com
2Xtreme Performance International
4 the Good Life
4Life Research, LC
5LINX
8Point Communications
A Touch of Tahiti
Abundant Health Ltd.
Accentz
Acceris Communications
Achieve Success Team (AST)
Achievers Unlimited, Inc.
ACN, Inc.
AcoMark Concepts Pvt. Ltd.
Act II Jewelry, Inc.
Advanced Health Care Systems / Dean Distributors, Inc. / Cambridge
Direct Sales / Medibase
AdvantageMax
Advantage International
Advantage Marketing Systems, Inc.
Advantage Neutraceuticals
AdverWorld
AdvoCare International
Affinity Just-2
Affordable Luxuries
Agent Nation
AIM International
Airlume, Inc.
Albert Konder Collection
Alive International
AlkalineLife.com
All That's Natural
AllAdvantage.com
Alloette Cosmetics
AlphaCom, Inc.
Alpine Industries, Inc.
Amazon Herb Company
AMC Corporation
American Bio Labs Inc.
American Communications Network ACN-
American Dream Nutrition
American Longevity
American Telecom Network (ATN)
AmeriKare
AmeriPlan USA
AmeriReach
AmeriSciences
AmeriTalks.com, Inc.
AMS Health Sciences (Advantage Marketing Systems)
AMSOIL
Amway / Quixtar / Alticor / Team of Destiny
Annása
Aqua America
Aqua Genus
AquaSource
ARAS Tiernahrung
Arbonne International, Inc.
Ardyss International
Array International
Art and Soul in the Home
Art Finds International
Artistic Impressions, Inc.
Ascend Technologies International
Ashley's Garden
Assured Nutrition Plus, Inc.
AtHome America, Inc.
Avalar Real Estate & Mortgage Network
Avalar Real Estate Alliance / Avalar Real Estate & Mortgage
Network
Avon Products, Inc.
Awareness Corporation
AyurVida
Azante Jewelry
Aztech Financial
Bacchus Weinhaus
Bausparkasse Mainz
Bead Retreat
Basic Energy & Affiliated Resources, Inc.
Beat The System
BeautiControl
Bel'Air
Bessemer Sales
Big Bang Infonetwork Pvt. Ltd.
Big Book Direct
Big Co-op.com
Big Enough
Big Planet (NuSkin Enterprises)
Big Yellow Box
BigDot1
Bimini Essentials
Binney & Smith At Home, LLC
BioCrave Health Products
BioGenica
Biometics International, Inc.
Birthday Shack
Bittersweet Candle Co.
BizNas.com
Blessed Hope Communications
Blue Strawberry Bath
Bobri
Bodies Best International
Body Electric
BodyExtreme
Body Shop at Home
Body Soul Elements
Body Wise International, Inc.
Bodyguard Technologies
Books and Beyond, Inc.
Boudoir Bliss
Brain Garden
Bright Minds
Brown Bag Gourmet
Cabouchon International
Cajun Country Candies
Cambridge Diet
Cantralliance
Canyon World Quest
Carico International, Inc.
Cashcard Worldwide
CellTech
CenterSource Life Systems
Cera Bella
Changes International
Changes International, Inc.
Charitable Partners
Charmed Moments
Charmelle
Cherish Designs
Chesapeake Bay Company
Chez Ami
Claudia Jean
ClayTime Inc.
Clear Your Credit, Inc.
Close to My Heart
Club Depot
CoffeeFair
CoffeeFirst LLC
Cognigen
Color Connections
Comforts of Home
Concorde Group
Cognigen
Conklin Company, Inc.
Consumer 1st
Cooksey Keepsakes
Cosway Phils, Inc.
Country Bunny Bath & Body
Country Charm Candle & Soap Co.
Crafty Kids Pty Ltd.
Creative Memories
Creative Network International
Creative Photo Concepts
Credit Development International
Custom Corner
CyberWize.com
Daisy Blue Naturals, LLC
Darswinkle's Delights
Data Life Associates
Data Process Marketing (DP Marketing)
Debt Free America
Deesse International Gmbh
Delfin International
Demarle At Home, Inc.
Desire Parties
Destinations By Mava D.
Destiny Telecomm International
DeTech, Inc.
DHS Club
Gigital Dynamix (Trillion Dollar Trend)
Diolink
Diotek India Limited
Direct 2U Fashions Pty Ltd
Direct Educational Technologies India, Ltd.
Discovery Toys
Discovery Toys Inc.
Do Re Me
Doncaster
Doodles Direct
Dr. Glass Window Washing
Dream Impressions
DS-MAX U.S.A. Inc.
Dudley Products
DWG International
Dynamic Essentials
Dynamic Freedom, Inc.
Dynamite Marketing
E. Excel International
E Learn Express
Earth Essence
Earth Tribe
Easy Way
EcoQuest International
Eden River
Education Explorations
Eismann International Ltd
Elearnexpress.com
Electrolux LLC
Elements Home Spa
ELIXIR-HEALTH
Elysee Cosmetics
Empower Net
Enchanted Potions
Enchanted Scents & Potions by Design
Energy Release
eNewLife
Enjo Ltd
Enliven International Inc.
Eniva Corporation
Enrich International
Entertain With Ease!
Enviro-Tech International
E'OLA International
EonDeck.Com, Inc.
Equinox International / Trek Alliance / Advanced
Marketing Systems / BG Management
Espial USA
Essante Corporation
Essentially Yours Industries Inc.
eStarNetwork
Esteem Jewelry
Ethnic Expressions
Euphony Communications
EverydayWealth
Excel Telecommunications / Vartec Telecom
Executive Connections Network
EXOVAP Ltd.
F.A.I.T.H. Company
Family Health Network
Family of Eagles
Fantasy Lady
Federal Financial
FemOne
Fifth Avenue Collection, Ltd.
Filway
Firestone Farms Down Home
First Fitness
First Marketing Group
Five Star Auto Club
Flight of Fancy
For Your Pleasure, Inc.
For More International
Forever Living, L.L.C.
Forever Living Products International
ForMor International
Fortuna Alliance
Fortune Hi Tech Marketing
ForYou, Inc.
Free Network
Freedom One Services
FreeLife International
Freeway 100
French Rags
Frozen Lease
Fuel Zone
Fuller Brush Company
Fun For Life Club
Fun Quest of America
Funky Diva Shop
Furnished Garden
FutureMart
FutureNet, Inc.
Future World Corporation
Gabby Goodies
Gano Excel
GemCap Equity Management, Inc.
Genesis Today, Inc.
GetGasFree Marketing Group
Get the Word Out
Glass Bracelet
Giving You Credit, Inc.
Global Assistance Network for Charities
Global Communications Solutions Inc.
Global Community
Global Health Trax
Global Interactive Investment Club
Global Network Marketing, Inc.
Global Prelaunch
Global Prosperity Group /
Global Prosperity Marketing Group
Global Wellness Club
GlobalTelework
Globestar
Going Platinum, Inc.
Gold Canyon Candle
Gold Unlimited
Golden Neo-Life Diamite International (GNLD)
Golden Pride, Inc.
Goldiger Marketing
Goldshield Elite / Changes Intl.
Goldshield Group Ltd.
Good Books & Company, LLC
Good Life International
Good Nature Company
Good to Grow Garden Outfitters, LLC
Gourmet Coffee Club
Great Life Products
Greta's Bake at Home Cookies
Hawaii HerbalTech Corporation
HB Products
Health Dyamics Research Company
Health Voyage
Health-Mor
Healthy Outlook
Healthy Steps
HealthyPetNet
Henn Workshops
Herbalife / Newest Way to Wealth
Heritage Health Products Company
H.I.D. International
High Opportunity Petroleum Enterprise (HOPE)
High-Tech Safety
Higher Ideals
Highlights-Jigsaw Toy Factory, Ltd.
Holbrook Cottage, Inc.
Home & Garden Party
Home Business Group
Home Interiors & Gifts, Inc.
Home Owners Network Club
Homemade Gourmet, Inc.
Hsin Ten Enterprises USA, Inc.
HTEUSA
Hy Cite Corporation
ICR Services, Inc
Ideal Health
iKobo, Inc.
Immunocal
Immunotech Research, Ltd.
Imn Dot Com Pvt. Ltd.
In Touch Communications and Networking Inc.
Incredible Products
Infinity In'l Health & Beauty
Infinity2
InnerLight Inc.
Inside-n-out
Integris Global, LP
International Heritage
International Metals & Trade
International Teamworks Inc.
IONYX International
Iron Curtain Labs
ISPVIP.Biz
Jafra Cosmetics International, Inc.
Janglefish
Jeunique International, Inc.
Jewelry at Home
Jewels by Park Lane
JewelWay
Joielle LLC
Joy Enterprises
JS Homestyle, LLC
Jurak Corporation Worldwide
Just Add Guests
Kaire International / Kaire Nutraceuticals
KareMore International
KingsWay
Kirby Vacuum
Kitchen Fair
Lady Remington Jewelry, Inc.
Ladybug Garden Parties, Inc.
Lametco Int.
Latasia & Company
L'Bri Puren Natural
Le Club Privé
Le Gourmet Gift Baskets Inc.
Le Natural Int'l
Legacy for Life, Inc.
Legacy USA
Lia Sophia
Liberty Financial of North America Inc.
Life Dynamics
Life Force International
Life Plus International
Life Prints
Life Sciences Products, Inc.
Life Sciences Technologies
Lifestyles International
LifeTek
LifeTrends International
Links Worldwide Inc.
Living Scriptures, Inc.
Longevity Network, Ltd.
LR International
Lunesse
Luxelle International Inc.
Lyon Legacy
Magic Learning Systems
Magnus Enterprises
Mannatech, Incorporated
Market America, Inc.
Marpé International
Mary Kay, Inc.
Matol Botanical International
MAXXIS Group, Inc. / MAXXIS 2000
Melaleuca / The M.O.M. Team
Metabolife International
Metrin Life USA, Inc.
MILLIONAIRES GROUP
Momentum Nutrition & Health
Morganics
Morinda, Inc
MPAD Technology Group, Inc.
Multi-Pure Drinking Water Systems
Muscle Dynamics Fitness Network, Inc.
Musical Magnets
National Companies, Inc.
National Safety Associates (Juice Plus+)
Natural Bodylines
Natural Connections
Natural World
NaturaLab
Nature's Aromatherapy
Nature's Gold
Nature's of Scandinavia
Nature's Own
Nature's Sunshine Products
Nature's Wealth
Nebullis Network
Nefful U.S.A., Inc.
NEFX
NestFamily
Nettincome.net Limited
NeuroGenesis, Inc
New Image International, Inc.
New Sun Health
New Vision International, Inc.
New Vision USA, Inc.
Neways International
NexGen3000.com, Inc.
Nexx, LLC
Nikken Global, Inc.
Noevir USA, Inc.
Northern Lights at Home
Nouveau Riche
NOVAGENIX
Nove Chrome
NQI
NSA
Nu Creations, Inc.
Nubotanic Int.
Nueworld.com Commerce, Inc.
Nugenix
Nu-Life International
Nu-Med, Inc.
NuSkin / Big Planet / Pharmanex / Photomax Studios
NutriCare International
NutriHealth USA
Nutrimetics By Avalla
Nutrimetrics North America
NutriSystem Direct
NutriTech
Nutrition For Life
Nutronics International / The Coral Connection
Oasis Wellness Network
OmegaTrend
Omnitrition International
Open Invitation From House of Lloyd
Oragen International
Orbit the Talking Computer
Organics Made Easy
Oriflame U.S.A.
Oro Club
Outback Secrets
Oxyfresh Worldwide, Inc.
P.M. International
Pangea Ltd.
Paradigm Health International
Paramount Technologies
Partners in Vision International, Inc.
PartyLite Gifts, Inc.
Passion Parties, Inc.
Passport
Performance Plus Nutritionals
Petra Fashions, Inc.
Pharmalliance
PHD Products
Physicians Research Laboratories
Pinnacle Plus
Pioneerbizz.com
Pola USA, Inc.
Popular Club, Inc.
Power 2 Marketing LLC
Premier Designs, Inc.
Premier Health Link
Pre-Paid Legal Services®, Inc.
Primequest International
Primerica Financial Services (PFS) / AL Williams
Princess House, Inc.
Pro Monde Travel
Pro-Ma Systems
PRONET INC
PS I Love You
Publifacil
Purchase Plus Buyer's Group
Purely Gourmet LLC
Qi Technologies
Qual-Life
Quantum Leap
Quest Group International
Quest IV Health Products
Quiet Places
R-Garden Internationale
RDAY, Inc.
Rainbow Enzymes Inc.
Rainbow
Vacuums / Rexaire
Regal Ware, Inc.
Reliv International, Inc.
Rena Ware International, Inc.
Retire Quickly Corporation
Re-Vita
Rexaire, Inc. (Rainbow Vacuums)
Rexall Showcase International
R-Garden Internationale
Richmont Direct
RightLife
Rocky Mountain International Silver and Gold, Inc.
Royal BodyCare, Inc.
Saladmaster, Inc.
Scentura Creations
SciMedica
Seaborne, LLC
Seasilver USA
Sea Energy
Self Indulgence
Send Out Cards.com
SeneGence International
Sensaria Natural Bodycare, Inc.
Shaklee Corporation
Shape Your Future
ShapeRight
Share the Wealth
Silpada Designs
Six Figure Income / SFI Marketing Group
SkyBiz
SkyQuestCom
Smart-Mart, Inc.
Soaring Eagle Ventures
Soteria Corporation
Southern Living at Home
Sparks International
Spedia
Sportron International
Stampin' Up!
Stanley Home Products
Starlight International
Strategies for Success
Streamline International
Sunrider International
SupraLife International
Sureal International
Symmetry Corporation
Symmetry Direct
Symmetry International
Synergy WorldWide
Tahitian Noni International / Morinda
TARRAH Cosmetics, Inc.
Taste of Gourmet
Tastefully Simple, Inc.
Tel-a-Nation.com
Telehop
Telephone Information Systems (Pleasure Time)
TeleWrx / Converge Global, Inc.
The Art of Better Living
The Body Shop At Home
The Brain Garden
The Claudia Jean Collection
The Comforts of Home, Inc.
The Country Peddlers & Company of America, Inc.
The Fuller Brush Company
The Furnished Garden
The Glass Bracelet
The Good Nature Company
The Homemaker's Idea Company
The Kirby Company
The Longaberger Company
The Mentor Network, Inc.
The National Companies
The Pampered Chef, Ltd.
The Peoples Network
The Right Solution
The Southwestern Company
The Story Teller
The Topline
The Traveling Vineyard
The West Bend Company
Tianshi Health Products, Inc.
Tidal Wave
Tomorrow's Treasures / Memory Bank
Totally Tropical Interiors, Ltd.
Toward Ultimate Financial Freedom
Transform America
Travelogia
TravelOne International
TrendMark International, Inc.
TriLokin International, Inc.
TriStar Enterprises, LLC
TriStar Online Sales Corporation / Suble Energy Solutions
True Wealth Creations
Tupperware Corporation
Turning Point
TuRobotNetwork
Two Sisters Gourmet
Ultra Corp
Unicity International, Inc.
Unicity Network, Inc.
Unique Solutions
Universal Direct
Usana Health Sciences, Inc
Usborne Books At Home
Vantel Pearls in the Oyster
Vaxa International
Vector Marketing / Cutco / Alcas Corp.
Viamore Corporation
Vibrant Performance
Vision For Life International
Visions Group of America
VisionQuest
VitaBorn
Vita Craft Corporation
Vitalife2000
Vitality Corporation / LifeChoice Corp.
Viva America
Viva Life Science, Inc.
Viviane Woodard Skincare
VM Direct
Vorwerk USA Company, LP
Voyager Group Inc.
Wallstreet Prophet
Wardson International
Warm Spirit, Inc.
Watkins Incorporated
Waves International
Webs to Multilevel
Weekender USA, Inc.
Wellness Associates
Wellness International
Wellness Premium Plus
West Bend Cookware
Wicker Plus, Ltd.
Wildtree Herbs, Inc.
World Book, Inc.
World Class Network
World Games - WGI
World Marketing Alliance (WMA) / World Financial Group (WFG) / National
Lending Corp. (NLC) / Aegon Financial Group World
World Perfume
WorldxChange Corporation
WQdirect.com
XanGo LLC
Young Living Essential Oils
Youngevity, Inc.
YourNetPlus.Com, Inc.
Youthflow Corporation
Yves Rocher Direct Selling
zWallet
ZeBlooms, Inc.
Believe
me, there are many, many more. There's one starting up and one going
out of business every minute, so it isn't worth keeping the above
list up-to-date. That list doesn't even include the many, many companies
utilizing MLM structures and practices who do not fit neatly under
the current MLM legal classification. See sources below for more
MLMs.
Some
Sources: 1,
2, 3,
4,
5,
6,
7,
8,
9,
10,
11,
12
www.ftc.gov, www.sec.gov
A good searchable alphabetical list of MLMs, including many not
listed on this page, is HERE.
|
|
|
Links
and Resources
(NOTE:
If you stumbled in
the back way because you were
searching for info on MLMs
[multi-level marketing organizations] or SALES
JOBS [particularly in the financial, real
estate, personnel staffing, or auto
rental industries], then
you might as well read this entire site from the beginning
-- much of it applies to you as well.)
Links
are provided for the visitor's convenience. Inclusion or exclusion
of a link implies neither endorsement nor condemnation of its subject
or source. Link lists are by no means all inclusive. Feel free to
utilize the "Networking"
page as well, which includes Message Boards you
may search.
I.
Books on the Financial Industry
Just a few, feel free to suggest some. If you're really on a budget,
you can try getting them from ebay.
Links below go to Amazon.com,
which has used books for sale as well.
II.
Reporting Fraud / Legal
III.
Research Your Company
- IRS
Criteria for Independent Contractors vs. Employees.
Make sure your firm has classified you correctly. Ask the IRS
to make determination by filling out Form
SS-8.
- Local
Courts.
If you've got an inkling that the
firm could be crooked, don't miss this step. Call
the court in the firm's jurisdiction and ask the clerk to look
up cases in which the firm's name is mentioned. A large number
of cases could certainly indicate trouble. A case with a large
number of plaintiffs could be a class-action suit. Some courts
provide past court cases free online. For others, you can request
print copies for a reasonable fee. It's public record. (Unfortunately,
a firm can use a plaintiff's "independent contractor"
status to get out of being named in the lawsuit, so you still
might miss any signs of wrongdoing.)
- SEC's
Investment Advisor Public Disclosure site (FIRMS
ONLY). Do the "Investment Advisor Search" on your firm.
Note any marks on their "Disclosure Reporting Pages."
- SEC
(Securities & Exchange Commission). Use the "search"
function to research your firm. Be sure to put the firm's name
in quotes. Note any regulatory actions. If you're interested in
a bit of background about the SEC, check out
Reality
at the SEC
(sorry - site temporarily down September 2005). The author
worked for the SEC as attorney, offers
opinions on why it is so difficult to shut down scammers.
Fascinating site from a former insider.
- NASD
(National Association of Securities Dealers)
(NOW FINRA)
(Individuals & Firms). Look up your firm or broker
and make sure they are registered in your state (use FINRA's Brokercheck).
If the broker offers securities and yet is not listed at all with
the NASD, BEWARE. If you will be paying for licensing, check FINRA's
rates for licenses you need and don't overpay for hidden training
fees.
- Better
Business Bureau. The Better Business Bureau is
not necessarily a good source for learning about a company's reputation
with employees, but you can learn how the business treats
its clients. Complaints stay active for a very short period of
time, however, and full individual complaints are not publicly
searchable. At worst, the company gets an "unsatisfactory"
rating, and then only in the locality in which it was reported.
BBBs are discrete localized entities, not a single national watchdog
entity. Keep in mind that the main purpose of the BBB is to resolve
complaints against businesses, not condemn them. (A negative
opinion of the BBB can be found in the red link text on this
RipOffReport.com page -- it alleges that BBB membership is
bought, not earned.)
- Switchboard.com.
Locate people you worked with at the firm to get their stories.
You may not be alone.
See
the Networking
page for a list of message boards you may use for research as
well.
Also
check Section VI. (Complaints Against
Specific Financial Services Companies) below to see if your
company has earned its own critical website(s). You may want
to add your own complaints there.
- Search
the Internet. Don't forget that you can target search
results better by including the company name in "quotes".
If you suspect the business is unethical, do a second search including
words such as 'scam', 'fraud', or 'lawsuit' after the quoted company
name. However, keep in mind that many websites are forced
to close by the companies they're complaining about (SLAPP
lawsuits), so the Internet is a shaky way to find
complaints!
IV.
MLMs (multi-level marketing organizations)
Also called: network marketing, direct
marketing or direct sales, matrix marketing, viral marketing, referral
marketing, dual marketing, consumer direct marketing, "home-based
businesses".
My
Opinion on MLMs (and companies operating like MLMs)
This
site was not designed to be specifically an MLM bash site,
but one cannot help but note that even "reputable"
MLMs have been unable to escape stinging criticism and even
lawsuits from unhappy recruits and consumers. Recruits'
feelings about MLMs are shockingly polar. Those who
love MLMs appear to me to be: still in the earlier stages
of positive emotion whipped up by their upline and organizations;
earning a little and unwilling to give up hopes of riches;
satisfied with a small supplemental income if they in fact
aren't continuing to lose money every month; or one of the
overwhelmingly small number who are making an income of any
substantial size. Their most common defense of their company
is that those who fail "didn't try hard enough."
Those who hate MLMs are generally those who "failed"
and feel absolutely betrayed when even the most modest dreams
promoted by the company don't pan out after they follow the
plan diligently, their back-breaking hard work often leaving
little more than destroyed finances and shattered familial/social
relationships.
MLMs
often have fantastic sales volumes, but I tend to
believe the only reason they are able to attain those volumes
is by continually mining new recruits by setting unrealistic
expectations (for the vast majority). If product is moved,
it appears to be because of pressure to make sales goals by
obtaining mercy/trust sales to friends and family and other
downline recruits with the same goal, not because the product
has value on the open market. MLMs are able to avoid shouldering
the cost of their sales force (salaries/wages, taxes, insurance,
etc.) by classifying them as "business owners" or
"independent contractors", often by promoting "fantastic"
tax write-offs, independence, and dreams of wealth to them
while slurring traditional brick-and-mortar businesses. (For
the record, the IRS says you can't generally operate an unprofitable
"business" out of your home with the "hopes"
that it will pay off, and then deduct the cost and operation
of a personal residence/home office; pay your family as employee
write-offs; write off the family car; deduct travel, meals,
and entertainment under the guise that everyone is a potential
client; etc. See here.)
Many "individual business owners" (IBOs) not only
buy the products but are encouraged to pay for the company's
"motivational" conventions and materials in order
to "build their businesses". Additionally, MLMs
are often able to dodge costly legal actions, holding the
IBOs responsible for infractions. The loss of an IBO doesn't
hurt, since that IBO's downline is simply reabsorbed, and
recruiting is constant anyway. Traditional expensive advertising
costs are minimized or eliminated. I am not surprised when
MLMs show up in Inc. Magazine's 500 fastest-growing privately
held companies list (The Inc. 500) or Fortune Magazine's list
(The Fortune 500) or, if in the insurance industry, they rate
well on A.M. Best's financial strength list for some years.
(Search The Inc. 500 here;
search A.M. Best here.
Fortune's lists are available only to subscribers.) They tout
this as an incredible honor, but keep in mind how
they're doing it.
MLMs
sell (or have sold before they went bankrupt) most everything
you can think of: vitamins and herbal supplements, cosmetics,
perfume, clothing, lingerie, jewelry, real estate, internet
service, computers, phone service and phone cards, insurance,
securities, toys, legal services, auto rentals, foods, beverages,
pet supplies, travel services, water filters, vacuum cleaners,
greeting cards, art, candles, cutlery, cookware, security
systems, books, encyclopedias, and even ostrich farms! One
would think that the incredible savings on overhead would
allow MLMs to sell these products for far less than same class
retail products, but I personally have yet to see that be
the case. MLMs must pay many layers of commissions on their
products instead, and that comes out of the buyer's pocket.
Many MLMers find their products difficult to retail because
buyers find them too expensive, or have never heard of them,
or find them to be of an inferior quality, so the
main if not only source of buyers is not retail customers
but either other MLMers attempting to build businesses or
friends and family buying just to help those MLMers build
businesses.
Even
then, note that these "business owners"
do not really own their own businesses and have far
less control than they are led to believe. Any behaviors
that the MLM deems "infractions" risk the recruit's
losing his business and having his downline reabsorbed. His
"business" does not exist apart from its relationship
with the MLM. (Review the "Independent
Contractor?" section of this site.)
Note
that in 1990, only 25% of the Direct Sellers Association's
(DSA) members were multi-level, as opposed to the traditional
single-level (Source).
As of 2005, over 77% of DSA members were multi-level.
It makes sense to go multi-level -- there is a greater chance
of profit when your sales overrides extend several or many
levels down (or even indefinitely), instead of one level as
with single-level direct sales organization. However, multi-level
also puts more stress on recruiting downlines so higher-up
participants retire early and rich instead of retailing single-level
to non-MLM participants. It also encourages
turning a blind eye to market saturation such that
the lower levels never have the chance to "get rich",
in effect threatening collapse of a pyramid built on unattainable
dreams and not retail sales.
The
1979 FTC ruling on Amway required the "10
customer rule", or that a distributor must sell to 10
retail customers (not other distributors) per month to qualify
for a performance bonus, in order to establish that sales
were not simply fueled by dreams of riches as is characteristic
of a pyramid scheme. However, a senior manager of Amway’s
distributor relations section acknowledged that bonus checks
get paid to distributors who have no retail sales and that
it was up to the Direct Distributor to decide if this
rule should be enforced (Source).
Amway in effect is relying on the independent contractor status
of distributors to shield itself; after all, it's their
business.
Once
a company has been an MLM, it appears to be hard to compete
selling traditional retail. Distributors don't want to compete
with retailers and regard any company attempts at retailing
as backstabbing. Avon dabbled briefly with
it before distributor backlash changed its mind (Source).
According to mlmWatchdog.com,
Tupperware's more aggressive 2003 experiment
with selling through Target stores backfired -- sales plummeted
as distributors defected. This only tends to lend further
credibility to my theory that many MLM products cannot compete
on their own merits in the open retail market; it must be
the "business opportunity" that pushes sales. The
product might be a fine high-end product or absolute rubbish,
but on the open market its demand is equalized.
The
simplest solution in my opinion for
stamping out pyramid schemes of ALL sorts,
should legislators finally demonstrate some brains, guts and
integrity, would be to outlaw
sales structures that sales commission overrides more than
one level deep altogether instead of creating more enforcement
work for already-overextended tax-supported regulatory and
law enforcement agencies, as essentially happened
in the 1979 FTC ruling on Amway. This would ensure that market
saturation is accounted for so that overwhelmingly unattainable
dreams of riches cannot drive the business; the focus would
return to retail sales, as it was with single-level direct
sales. Hand in hand should be
legislation requiring that new recruits be paid a base salary
(not draw!) plus commission in order to eliminate the abuse
of reps as misclassified independent contractors. If the business's
focus is the sale of its products, it should shoulder related
expenses and responsibilities instead of foisting them onto
inexperienced reps who don't understand the ramifications.
That includes advertising (and not relying on the reps' friends
and families for sales) as well. Yes,
this would be essentially the end of MLM and a return
to business as usual.
In
short, I believe many MLMs (and MLM type companies) are simply
distribution systems that cost the company next to nothing
to run and falsely inflate its sales volume and bottom line,
often selling as many dreams and motivational baggage as products.
The past 30 years have seen an explosion in MLMs and other
businesses eager to assimilate MLM elements for the same benefits.
While MLM may have once been a good method of reaching small
out-of-the-way markets, I am extremely leery of any
company that utilizes any form of it in order to move product
today. |
Here
are some websites about MLMs, some pro, some con.
- What's
Wrong With Multi-Level Marketing? Anti-MLM. Note
the section on "market saturation."
- The
10 Big Lies of Multi-Level Marketing. Anti-MLM. Attempts
to debunk pro-MLM arguments.
- Lessons
From The Pyramids: Why Nearly Everyone Loses Money in MLM, but
So Many Keep Trying. Anti-MLM. Demonstrates the saturation
argument against MLMs.
- 10
Lessons for Consumers from the Equinox Case.
Anti-MLM. Equinox International was shut down by the FTC in 2001
as an illegal pyramid scheme. Topics covered include why illegal
MLMs (pyramid schemes) can appear so legitimate, and why they're
so hard to shut down.
- Quatloos.com:
Multi-Level Marketing (MLM). Anti-MLM. Includes a
brief history of MLM and why it can be argued to be obsolete.
- Truth
on MLM.
Anti-MLM. Very detailed site by Dr. Jon Taylor of the Consumer
Awareness Institute, featuring his 10+ years of research on MLMs.
Be sure to read the "5
Red Flags" of a Recruiting MLM or Product-Based Pyramid Scheme
and the
Evaluation
of 125 MLM Programs. Note that the latter report posits
that there are only two MLMs out of hundreds
that qualify as legitimate opportunities based on the "5
Red Flags". The Evaluation was updated with over 250
MLM programs.
The
MLM File. Anti-MLM. One Ex-MLMer's 35-year experience.
His motivation for creating the site: for "the hundreds of
people I have personally known who have 'failed' in MLM, many
of whom I directly caused to be recruited."
- USA
Today: Don't Get Taken By Multi-Level Marketing.
Anti-MLM. Author advises: "Never, and I mean never, sign
up for a multilevel marketing (MLM) program"; lists why.
Is
There Really "Outstanding Growth Potential" for MLM?
Anti-MLM. The answer would be "no"; the rich just get
richer.
Market
Saturation in MLM. Anti-MLM. Product saturation
versus business opportunity saturation -- what is really being
sold? Why recruit your own competition?
- The
Millenium Project's Section on MLMs.
Anti-MLM. Author Peter Bowditch's entertaining opinions on and
experiences with MLMs. Many comments on individual MLMs.
- The
Lies of MLM.
Pro-MLM, believe it or not. Warns MLMers against perpetuating
some lies that less scrupulous MLMers made up, such as "MLM
is the wave of the future" and "20 percent of all millionaires
in America were created through Network Marketing".
- Direct
Selling Association (DSA). Pro-MLM. Members include
multi-level sellers such as Amway and Primerica; single level
direct sellers such as Mary Kay & Tupperware. Supports HR
1220 (The "Anti-Pyramid Promotional Scheme Act of 2003");
see
their
page on it. Pyramid
Scheme Alert is AGAINST HR 1220;
see why. Pyramid Scheme Alert's website is www.pyramidschemealert.org,
and the DSA registered www.pyramidschemealert.com (& .info,
.net, .biz, etc.) in an attempt to hijack
that site's mistyped traffic, so any respect I had for the DSA
has evaporated.
- MLM
vs Traditional Business. Pro-MLM. MLMer attempts
to dissect the differences.
- Anti-MLM
Zealots: Do They Have A Point?
Pro-MLM. 10+ year MLMer Leonard Clements offers pro-MLM rebuttals
against some popular anti-MLM websites.
- MLM.com's
Directory of MLM Companies. Find out if the company
that contacted you is an MLM using this searchable alphabetical
directory.
- MLMWatchdog.
Pro-MLMer Rod Cook attacks pyramid schemes and abusive MLMs.
V.
Complaints Against MLMs Outside the
Financial Services Industry
Your
firm may not call itself an MLM,
but if it utilizes any MLM practices (commission-only
direct sales to mainly friends and family, bonuses to recruit others;
and baser practices such as ongoing training programs and training
materials that recruits are pressured to pay for, cattle-call interviews/inductions,
misrepresenting the average income of reps to attract recruits,
a cultic atmosphere that discourages "negative influences",
etc.), it may share
something in common with the following companies: a
similar pattern of complaints.
This
list is by no means exhaustive regarding companies or lists of complaints
against them, but it's quite a large list in itself. Company links
go to their official sites for balance.
- ACN,
Inc. - (sells telecom services)
- Exposing
the Truth About ACN MLM. Alleges: misrepresentation of
business opportunity, average (expected) incomes, chances
of "success"; cult mentality; promotion of abuse
of friendships.
Scam.com
message board thread. Long thread alleges: high pressure
sales tactics; salespeople seem desperate; deceptive advertising;
only way to make money is to recruit; cult mentality; high
dropout rate; inferior products, training, and customer service.
The
Millenium Project has a page on ACN. Alleges: deceptive
advertising; Canadian regulatory authorities charged ACN with
illegal pyramiding; Australian authorities ruled ACN an illegal
pyramid; ACN attempted to silence website with SLAPP suit.
- MLMWatchdog.com
has a page on ACN with the headline: "MLM ACN Australia
Shortest Launch and Shut down in History". Site is Pro-MLM.
- Amway
/ Quixtar
/ Alticor
/ Team
of Destiny - (sells variety of products; its old
staple was soap/detergent)
- The
Skeptic's Dictionary. Page critical of Amway. Note allegations
of: fantastic income appearances represented to recruits at
rallies; only the "elite" will succeed; recruit's
income increases are based on overrides on his sales force;
reference to cult-like mentality or atmosphere; "Friends
& Family List" is main "prospecting" tool.
- mlmSurvivor:
Amway vs. Critical Websites. Mentions examples of alleged
SLAPP suits in which Amway continued
naming critical websites as defendants in an apparently unrelated
case, ultimately forcing those critics to close their sites.
- A
1986
FTC Order determined that Amway had violated its
1979 FTC Order against making earnings claims for
its distributors without disclosing actual average gross income
figures.
- Avon
- (sells cosmetics)
- A
7/1/2004 PRNewswire
article discusses a recent court case which accuses Avon
of "channel stuffing", or artificially boosting
its financial bottom line by charging for and shipping unordered
products to sales representatives. Suggests an allegation
of misrepresentation of realistic average (expected) income
and artificial boosting of sales figures. In August 2004 the
California Court of Appeals dumped the case but then reinstated
it on appeal in May
2005.
- Discovery
Toys - (sells educational toys)
- This
iVillage
thread (2 short-ish pages) contains a few complaints
implying misrepresentation of realistic average (expected)
income, discomfort of friends and family as sales targets.
Most of the pro-company posts sounded to me like people in
the early "emotionally charged" stages common to
MLMs and almost invariably include their Discovery Toys websites,
appearing to use the message board in desperation for recruiting
or sales.
- Equinox
International / Trek Alliance / Advanced Marketing Systems
/ BG Management - (sold water filters)
- This
1996 Santa
Clara Valley Metro article recounts (though rather sensationally)
several stories of failed reps who alleged: cult mentality;
misrepresentation of realistic average (expected) income;
heavy debts incurred by travel and other expenses encouraged
in a "fake it till you make it" program; music before
group interviews is purposely loud to discourage conversation
(negativity).
-
Was shut
down by FTC in April 2001 as an illegal pyramid scheme;
the Trek Alliance version was shut
down in 2003.
- Excel
Telecommunications / Vartec
Telecom - (sells long distance service)
- This
ComplaintStation.com
thread (website no longer valid) alleges: misrepresentation
of realistic average (expected) income. Note the replies by
Excel supporters, which boil down to the usual: "You
have a bad attitude"; "You didn't try hard enough".
- Health-Mor
/ FilterQueen
- (sells vacuum cleaners & air purifiers)
- This
blog
alleges: misrepresentation of job description; recruits must
provide own first 10 leads before receiving any from company;
abuse of trust relationships in selling to friends & family;
misclassification of employees as independent contractors.
- Herbalife
/ Newest Way to Wealth - (sells vitamins)
- This
complaint describes one woman's experience, which alleges:
front-loading of expensive inventory with a misleading refund
policy; a cult atmosphere; misrepresentation of realistic
average (expected) income; sales to friends and family (the
only sales she made); high-pressure recruiting tactics.
- Herbalife
settled a 1986
lawsuit filed by the California Attorney General. Allegations
included questionable claims made for products.
- Related
companies or divisions are Big Planet, Pharmanex, & Photomax.
- Cockeyed.com
has an amusing article
in which the author muses about Herbalife's MLM format, market
saturation, and the many "Lose Weight Now - Ask Me How"
type signs distributors plastered (illegally) all over Sacramento.
- Mary
Kay - (sells cosmetics)
- See
post #2 in
this
rather scathing ComplaintStation.com thread (website
no longer valid) -- allegations are exaggerated but may be
pared down to: misrepresentation of realistic average (expected)
income; sales to friends and family; "warm chatter"
with strangers to generate leads; encouraging front-loading
of inventory "to succeed" (earn promotion levels)
and high-pressure sales tactics; salespeople must pay to go
to cultic pep rallies.
- MKSurvivors
is a Yahoo group; you need a Yahoo ID to sign up to read.
"We deal in facts about issues, income and the realities
of this business [...] we are a very diverse group of men
and women all with a goal to expose the truths about this
'opportunity' as well as MLM's."
- The
Pinking Shears is an anti-Mary Kay website created by
the founder of the MKSurvivors Yahoo group.
- Edumacation.com
has a message board section on Mary Kay. Allegations are all
the usual: front-loading of inventory; high pressure to recruit
and make continuing (unnecessary?) purchases to earn sales
rewards; marriages harmed when cultic atmosphere causes front-line
MK reps to dig the family into escalating debt behind partners'
backs; unauthorized credit card charges; abuse of personal
relationships; MK runs secondary "tools" business
similar to Amway; misrepresentations about actual earned incomes.
MK defenders counsel failures: "You didn't work the business
hard enough."
- A
2002
Law.com article says a jury in Texas hit Mary Kay Inc.
with an $11.2 million verdict, including $10 million in punitive
damages, for firing a sales manager disabled by cancer, who,
the company contended, was not an employee but an independent
contractor. May challenge IC status for all salespersons.
- Update
on Mary Kay v. Woolf: The 2002 decision was overturned.
Woolf was determined to be not an “employee” under
Texas law and thus not entitled to protection under California’s
anti-discrimination statute. Note that "The
5 Red Flags of Product-Based Pyramid Schemes" alleges
that Texas is among those states that inadvertently passed
deceptive DSA-promoted legislation that effectively "legalized
the worst pyramid schemes of all -- those that are product
based."
- Melaleuca
/ The M.O.M.
Team - (sells health products)
- This
mlmSurvivor.com
article alleges: misrepresentation of turnover rate.
- This
RipOffReport.com
page contains allegations of: misrepresentation of realistic
average (expected) income, cult-like atmosphere, straining
of relationships when selling to family and friends, obscuring
the name and/or nature of the business because of prior bad
publicity. Defenders use the same rote defenses ("you
didn't try hard enough", "you're a negative person
and I'm a positive one", citing company-provided propaganda).
- New
Vision International - (sells dietary supplements)
- A
1998
FTC Order decided that it made unsubstantiated claims
about one of its products. Two principals were
formerly
with International Heritage, Inc. (IHI), a company prosecuted
by the SEC
on allegations of being an illegal pyramid scheme.
- This
peculiar page includes a New Vision recruit writing "We
ignored the 'walk on the beaches of the world with us'
scenario that our sponsor regurgitated and took a
realistic look at the effort involved, the return, and the
risk." Implies misrepresentation of realistic average
(expected) income. Defense is the usual, implying those who
failed "didn't try hard enough".
- NuSkin
/ Big
Planet / Pharmanex
/ Photomax
Studios - (sells
health & beauty products, photo services)
- This
Complaints.com post alleges front-loading of expensive
inventory with a misleading refund policy; misrepresentation
of realistic average (expected) income.
- A
1994
FTC Order ordered NuSkin to stop making questionable claims
about its products and income/success representations.
- The
FTC determined NuSkin had continued the same violations in
a 1997
FTC Order.
- Prepaid
Legal Services - (sells a sort of "legal insurance
policy")
- RipOffReport.com's
page on the company includes allegations of: misrepresentation
of realistic average (expected) income; misrepresentation of
turnover rate; nondisclosure of expected expenses; cult-like
meetings; products of questionable worth.
- World
Perfume - (sells perfumes/colognes)
- This
page alleges that Scentura
Creations is the same company, another incarnation,
or at a minimum very closely related.
- This
RipOffReport.com
page includes many allegations indentical to the points
made on this site (though I read it many months after having
written this site): misrepresentation of realistic average (expected)
income and job duties; corporate sidestepping of legal responsibility
by using recruits' "independent contractor" status;
sales to friends and family during "training"; shutting
down critical websites; cult-like atmosphere; encouraging front-loading
of inventory; nondisclosure of expected expenses; cattle call
interviews; obscuring the name and/or nature of the business
because of prior bad publicity.
VI.
Complaints Against Specific Financial Services
Companies
Mention
of these companies does NOT imply they are running a scam! Many
have received many of the same complaints as the MLMs above;
this is by no means an exhaustive list of such firms and complaints
against them. Website owners/contributors are
sometimes angry and sensationalistic, feeling very betrayed by their
firm; I expect the reader to weed out bias and simply look at the
pattern of similar complaints, and to note just in general that
the firm has generated enough ill will as to earn its own critical
websites at all. Do your own research and don't forget to search
the message boards here and on this site's "Networking"
page -- you may just find something on your own company.
Company
links go to their official sites for balance.
- American
Express Financial Advisors (AEFA)
- Amexsux.com.
I found a number of complaints on the "Financial"
and "Employee" message boards alleging all the usual.
A small sampling:
- American
Income Life
- Scam.com.
This
thread presents both sides from people who have worked
for AIL. Some negative claims concern high turnover, brainwashing
those who wish to leave into believing they've "failed";
managers making higher commissions on recruits less than 6
months old (discouraging retention because company keeps commission
trails); promises of "unlimited income" that rarely
pans out while recruits are suckered into paying for everything
including rah-rah conventions in exotic locales; the company
encourages recruits to put the job over their family; all
the usual. One AIL defender amusingly says: "after 10
years with the company i can retire!! yeah thats right retire
so while the rest of you work till your 65 i'll be 40 on some
tropical island". One complainant only learned about
his "independent contractor" status when he attempted
to claim unemployment!
What's
Up With American Income Life? Contact insurance investigator
Mark Colbert at www.markcolbert.com
or email
him.
- RipOffReport.com.
There are a few pages, older than the above. Search the site
for more. AIL
has apparently been working with RipOffReport to address complaints.
If you believe you have a legitimate complaint, you might
contact RipOffReport and try to get it addressed that way
first.
- Page
1. If true, a pretty classic example of what this
entire site is about.
- Page
2. Story similar to above.
- Page
3. Writer questions income represented.
- Page
4. Agent claims to have lost $10,000 while at AIL.
- Page
5. Writer warns college grads against AIL.
- Page
6. Long thread, both sides respond
- Edward
Jones
- Northwestern
Mutual Life (NML)
- Riverfront
Times. "Training, he says, consisted of the new agents'
listing the names and contact information of 200 friends and
family members and rehearsing a scripted sales pitch for variable
insurance."
nmlcomplaints.com.
Includes negative testimonials. New grads should see the "NM
Internship Program Facts" section.
- An
email I received reads: "This website has been shut down
by order of US Circuit Judge Larry J. McKinney on July 27,
2006." The lawsuit is discussed in an
article in The Milwaukee Journal-Sentinel. If Northwestern
Mutual's allegations are true, then this is a textbook case
in how NOT to aid those with ostensibly legitimate complaints.
- As
with most any defunct website, you can use the Internet
Archive "Wayback Machine" at http://www.archive.org/web/web.php
to view historical captures.
- Primerica
Financial Services (PFS) / AL Williams
- Trilogy
Financial Services (TFS)
- Blogger
Evelyn Baker attended a seminar for Trilogy Financial Services
and wrote this
article in which she described its presentation as identical
to Primerica's, i.e. multi-level marketing like Amway; she feels
MLM is code for "pyramid scheme". I'm not the only
person noting the negative similarities between some companies
in the financial services industry and MLM.
- World
Marketing Alliance / World Financial Group (WMA/WFG) / National
Lending Corp. (NLC) / Aegon Financial Group World
VII.
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