snow reports

publishers of Snow Report Programs Presented by: Mountain News Corporation Phone: 925.254.4456 Facsimile: 925.254.7923 sales@mountainnews.com Guaranteed Content Distribution YOUR RESORT Mountain News has served the ski industry for 40 years. • We are a media company that specializes in covering the snow sports industry. We do this through snow reporting on the Internet, local radio, wire services, and mobile. All coverage is guaranteed and verified. News Media * CNN * MSNBC * Yahoo! * Weather.com * ABCNews.com * And more...... Local Media * Television * Radio * Newspapers * City Guides Consumers * OnTheSnow.com * Mobile Devices * Web Widgets * E-mail * Podcasts SKIERS & RIDERS TO YOUR AREA Subscriber Features This chart outlines the features that Subscribers receive. FEATURE SUBSCRIBERS NON-SUBSCRIBERS Snow Reporting Search Engine Optimization Resort Profile/Statistics Hours of Operation Web Cams Season Passes Lift Tickets Events Trail Maps Slideshow Support Yes, Unlimited updates, plus bonus coverage Yes Yes Yes Yes Yes Yes Yes Yes Yes Phone & Web Limited to one update per day via online system No No No No No No No No No Web only, no phone support • Our Subscribers are guaranteed extra exposure and services. From trackable links to their Web sites to fixed positions on local radio stations, over 300 ski areas are generating daily exposure on hundreds of media outlets that are reaching skiers and snowboarders. Internet Coverage • Interactive Marketing Program: This coverage is more then a snow report because your content is being distributed to hundreds of new media outlets. Subscriber coverage includes profiles, pictures, cams, trail maps, events, season pass and lift ticket information. It also includes a link to your Web site which generates qualified click-throughs and also helps with Search Engine Optimization.. Internet Coverage • Cams: Mountain News Subscribers are part of the largest ski cam network on the Internet. Internet Coverage • Profiles/Statistics: Mountain News distributes our Subscribers’ profiles and statistics to media throughout the world. Internet Coverage • Trail Map: Mountain News distributes your trail map across our network. Internet Coverage • Events: Your public relations staff can file your events, and Mountain News will distribute them across our network. Internet Coverage • Season Passes: Subscribers can promote their season pass sales at OnTheSnow.com. This links skiers back to the season pass order form on your Web site. Internet Coverage • Lift TIckets: Subscribers can promote their lift ticket sales at OnTheSnow.com. This links skiers back to the lift ticket order form on your Web site. Internet Coverage • Slide Show: Subscribers receive a professionally-produced digital slide show that is distributed to media and showcased at OnTheSnow.com. Internet Coverage • Measured Results: INTERNET COVERAGE FAR WEST LOCAL MEDIA (1 of 2) NEWSPAPER ► ► ► ► ► ► ► ► San Francisco Chronicle, CA Los Angeles Times, CA Contra Costa Times, CA Oakland Tribune, CA Sacramento Bee, CAINTERNET COVERAGE San Jose Mercury, CA Daily News Group, CA Alameda Times Star, CA ► The Argus, CA ► The Daily Review, CA ► The San Diego Union Tribune, CA ► The San Mateo County Times, CA ► The Tri-Valley Herald, CA ► 7x7 2007 -San Francisco, CA NV COVERAGE 2008 INTERNET ► Reno Gazette-Journal, As a subscriber, you will receive a detailed list of the sites you are featured on and a report that tells you how many skiers and riders clicked onto your site. NATIONAL NEWS MEDIA (1 of 2) INTERNET COVERAGE TELEVISION ► ► ► ► ► ► ► ► ► ► ► ► KPIX - San Francisco,SKI, (CBS) CA NEWS, ENTERTAINMENT SITES CA (CBS) ► KOVR - Sacramento, KRON - San Francisco, CA (IND) ► CA (WB) ► OnTheSnow.com - #1 WB58 - Sacramento, ► Good Morning America KTVU - San Francisco, CA (FOX) ► KSBW - Monterey, CA (NBC) ► Yahoo! ► Snowbomb.com ► KCBA - Salinas/Monterey, CA KNTV - San Jose, CA► CNN.com (NBC) ► Mountain Getaway.com Cable12/44 - San Francisco, CA (CW) ► KION - Salinas/Monterey, CA ► ABCNews.com ► MSN Search KCAL - Los Angeles, ► CBS News.com CA (CBS) ► KERO - Bakersfield, CA (ABC) ► Entercom Interactive KNBC - Los Angeles, ► MSNBC.com CA (NBC) ► KGET - Bakersfield, CA (NBC) (Ask Jeeves) ► MyWay KTLA - Los Angles, CA NBC News.com ► KGTV - San Diego, CA (ABC) ► ► GetOutSports.com CW31 - Sacramento, ► Tribune Media CA (CBS) ► KNSD - San Diego, CA (NBC) ► Snowlife.com KTXL - Sacramento, CA (FOX) ► KSWB - San Diego, CA (CW) ► Dailynews.com ► Excite KCRA - Sacramento, ► Teton Gravity CA (NBC) ► KITV - Honolulu, HI (ABC) ► BlueBookSki.com KMAX - Sacramento, ► Clear Channel Interactive CA (UPN) ► KRXI - Reno, NV (FOX) Thoos.com ► ► Powder Magazine ► Metro Media - Canada ► Google News 2007 - 2008 INTERNET COVERAGE Your Mountain Linkage Report The program generated the following number of clicks to your Web site: MONTH Apr 2007 May 2007 Jun 2007 Jul 2007 Aug 2007 Sep 2007 Oct 2007 Nov 2007 Dec 2007 Jan 2008 Feb 2008 Mar 2008 TOTAL COUNT 3332 1648 309 369 283 481 1433 4183 7822 11784 6104 953 38701 REGIONAL SITES ► ► ► ► ► TRAVEL & TOURISM SITES Travelocity Orbitz Ski.com SnowVentures SkiRun.com ► ► ► ► VisitRenoTahoe.com, ► Expedia CA Docs Ski Hause, CA ► SABRE Motherlodelinks.blogspot, CA ► SkiTours Canada UnOfficialsquaw.com,► Tourism British Columbia (BC ONLY) CA ► SkiEurope InsideBayArea.com, CA ► RideSoCal.com, CA ► SkiLakeTahoe.com, CA ► Snowbomb.com, CA ► Tahoe360.com, CA ► WEATHER SITES ► ► ► ► ► Weather.com AccuWeather.com Snowforecast.com Qwikcast.com NBCWeatherPlus ► ► ► ► WeatherUnderground Weather Network (Pelmorex Media) Weather Bug Valley Weather Service Radio Snow Reports • Why radio snow reports? More people who ski and ride are listening to radio than ever before. Radio’s weekly reach among skiers 18+ was 94% last year. SOURCE: Radio Advertising Bureau • Guaranteed daily exposure Pick and choose guaranteed daily coverage in markets where your skiers and riders live and work. Each station signs an agreement to air the Mountain News reports, or to use them on their Web sites or station snow phones. Radio snow reports are classified as news by the stations. This keeps your report from sounding like a commercial. Most Mountain News reports are tied into newscasts. You get maximum exposure because we limit the number of ski ares in each report. Radio Snow Reports • Season-long coverage Radio snow reports begin in late November and end in late March or early April, depending on the region of the country. You are getting daily exposure all season long. • It’s easy to participate File your reports daily, online or by fax. We provide you with an easy-to-follow form. Our producers check your information, then provide it to our reporters for broadcast. Mountain News broadcasters are professionals, and each is assigned stations they serve all season. Listeners get to know and trust our reporters. Our radio snow reports are news and information programming, which guarantees daily coverage for you. 2008-2009 Radio Networks • Northern California: Oregon Border, south to Bakersfield; includes Reno, NV • Southern California: Bakersfield to Mexican Border; includes Las Vegas, NV • Washington: Seattle, Tacoma, Bellingham, Olympia, Spokane • Oregon: Portland and south to Eugene • Idaho: Boise, Lewiston, Twin Falls, Coeur d’Alene • Northern Rockies: Cheyenne, Laramie, Casper, Sheridan, Cody, Billings, Butte, Helena, Missoula, Whitefish • Front Range: Denver, Boulder, Colorado Springs, Oklahoma City, Tulsa, Wichita, Kansas City, Omaha, Lincoln • Cactus: Phoenix, Flagstaff, Tucson, Albuquerque • Alamo: Texas, Oklahoma, and Eastern New Mexico • Milwaukee: Milwaukee, Madison, and north to Green Bay • Southeast: Southern Virginia, the Carolinas, Georgia, Florida • Chicago: Chicago Metro, Rockford, Peoria, Springfield, Decatur • Michigan/Indiana: Detroit Metro, Saginaw/Bay City, Grand Rapids, Kalamazoo, and south to Indianapolis • Colonial: Boston, Worcester, and south to Rhode Island • Hudson: Albany, Troy, and Schenectady, to just north of New York City • New York Metro: New York City, Long Island, Connecticut, and Northern New Jersey • Pennsylvania: South New Jersey, Central Pennsylvania to the Atlantic • Triangle: Pittsburgh Metro, Johnstown, Cleveland • Ohio: Columbus, Cincinnati, Dayton • Mid-Atlantic: Washington, D.C., Baltimore, and Northern Virginia Radio Snow Report Coverage • Measured results RADIO SNOW REPORTS 2007 - 2008 RADIO STATION LIST NORTHERN CA RADIO NETWORK (1 of 2) Call Letters KGO-AM KSFO-AM KNBR-AM KSAN-FM KQKE-AM KNEW-AM KYLD-FM KFOG-FM KLLC-FM KDFC-FM KOIT-FM KBWF-FM KOIT-FM KLLC-FM KFOG-FM KUFX-FM KRTY-FM KFBK-AM KHTK-AM KCTC-AM KSEG-FM KSTE-AM KGBY-FM KSRO-AM KABX-FM KBRE-FM KBKY-AM KESP-AM KATM-FM KTHU-FM KRQR-FM KMVL-AM Dial 810 560 680 107.7 960 910 94.9 104.5 97.3 102.1 96.5 95.7 96.5 97.3 104.5 98.5 95.3 1530 1140 1320 96.9 650 92.5 1350 97.5 92.5 94.1 970 103.3 100.7 106.7 1450 Format News/Talk Talk Sports CHR Talk News/Talk CHR Rock Alternative Classical AC Country AC Modern AC Classic Rock AOR Country News/Talk News/Talk Sports Rock News/Talk Hot AC News/Talk Gold AOR News/Talk Sports Country AOR AOR News/Talk City San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco San Jose San Jose Sacramento Sacramento Sacramento Sacramento Sacramento Sacramento Santa Rosa Merced Merced Modesto Modesto Modesto Chico Chico Sonora State CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA As a Subscriber, you will receive a detailed list of the stations you are featured on and a report that tells you how many times your snow report aired RADIO SNOW REPORTS 2007 - 2008 RADIO PENETRATION REPORT Northern California Radio Network Minimum Reports Broadcast Per Week: Listener Impressions per Week: Minimum Reports Broadcast All Winter: Listener Impressions All Winter: 335 2,847,500 6,700 56,950,000 Projected Average Quarter Hour (through April 2008) = 8,500 Listeners REPORTS BROADCAST BY DAY PART Morning Drive (6 AM - 10 AM): 75% Mid-Day (10 AM - 3 PM): 4% Afternoon Drive (3 PM - 7 PM): 21% Nights (8 PM - 12 AM): 0% Guaranteed coverage includes on-air and web.