WPLM-FM
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| City of license | Plymouth, Massachusetts |
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| Broadcast area | Boston, Providence-Warwick-Pawtucket, Cape Cod |
| Branding | Today's Easy 99.1 |
| Frequency | 99.1 MHz |
| First air date | June 25, 1961 |
| Format | Classic Hits |
| Audience share | 3.3 (Sp'08, R&R[1]) |
| ERP | 50,000 watts, Stereo |
| HAAT | 131 meters |
| Class | B |
| Facility ID | 52838 |
| Transmitter coordinates | 41°58′2.00″N 70°42′4.00″W / 41.96722°N 70.70111°W |
| Callsign meaning | Plymouth or We Play Lovely Music[2] |
| Owner | Plymouth Rock Broadcasting Company |
| Sister stations | WPLM |
| Webcast | Listen Live |
| Website | easy991.com |
WPLM-FM (99.1 FM, "Easy 99.1") is an Classic Hits station serving the Boston radio market from Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth.
WPLM-FM has one of the strongest signals in the Boston market; additionally, the station can also be received in the Providence and Cape Cod markets.
[edit] History
WPLM-FM signed on June 25, 1961.[3] In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1".[4] However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995.[4][5] Initially, programming was largely provided by SW Networks' Smooth FM service;[6] (indeed, the station took the branding "Smooth FM 99.1")[4] however, after Smooth FM closed on December 31, 1996,[7] the station switched to a similar service from Jones Radio Networks[8] and reimaged as "Jazzy 99.1".[9] Two years later, this was discontinued in favor of the current "Easy 99.1" format.[9] In the beginning, adult standards artists such as Frank Sinatra received a large amount of airplay, but the station has subsequently shifted to more of a contemporary format.[original research?].
From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier;[3][10] however, the AM station has gradually shifted some of its schedule to simulcasts of WADN/WBNW (1120) since 1997. On December 26, 2010 WPLM Flipped its Soft AC format to Classic Hits,[11] giving Boston four classic hits radio stations.
Notable former personnel include Sean Casey, JJ Austin, Brad Martin, and Jonathan Higgins.
[edit] References
- ^ "Cape Cod Market Ratings". Radio & Records. http://www.radioandrecords.com/RRRatings/DefaultSearch.aspx?MarketName=Cape%20Cod&MarketRank=%20.[dead link]
- ^ "Call Letter Origins". Radio History on the Web. http://www.oldradio.com/archives/nelson/origins.call-list.html.
- ^ a b (PDF) Broadcasting Yearbook 1981. 1981. p. C-112. http://www.davidgleason.com/Archive%20BC-YB/1981/Ca%20Facilities%20of%20Radio%201981%20A-M.pdf. Retrieved February 12, 2010.
- ^ a b c Fybush, Scott (June 29, 1995). "New England Radio Watcher: WPLM goes smooth". rec.radio.broadcasting. Google Groups. http://groups.google.com/group/rec.radio.broadcasting/msg/99e8e6a40953ae7d. Retrieved February 9, 2010.
- ^ Shneyder, Mark (June 28, 1995). "Boston Radio Watch 06-27-95". rec.radio.broadcasting. Google Groups. http://groups.google.com/group/rec.radio.broadcasting/msg/bbfd1bb7641cb11c. Retrieved February 9, 2010.
- ^ Fybush, Scott (May 21, 1996). "New England RadioWatch". http://www.bostonradio.org/nerw/nerw-960521.html. Retrieved February 9, 2010.
- ^ Fybush, Scott (December 9, 1996). "New England RadioWatch". http://www.bostonradio.org/nerw/nerw-961209.html. Retrieved February 11, 2010.
- ^ Fybush, Scott (December 26, 1996). "WNBX Is Sold, WSNG Is Back, and More Elmo-Mania". New England RadioWatch. http://www.bostonradio.org/nerw/nerw-961226.html. Retrieved February 11, 2010.
- ^ a b Fybush, Scott (January 1, 1999). "Standards Die, Standards Live". North East RadioWatch. http://www.bostonradio.org/nerw/nerw-990101.html. Retrieved February 12, 2010.
- ^ (PDF) Broadcasting Yearbook 1961-62. 1961. p. B-82. http://www.davidgleason.com/Broadcasting%201961.62%20Yearbook%20Page%20Range%20Guide_files/201-300%20Broadcasting%20Yearbook%201961-1962-4.pdf. Retrieved February 12, 2010.
- ^ Fybush, Scott (October 23, 1997). "Sales and Format Changes Everywhere...". North East RadioWatch. http://www.bostonradio.org/nerw/nerw-971023.html. Retrieved February 13, 2010.
[edit] External links
- Query the FCC's FM station database for WPLM
- Radio-Locator information on WPLM
- Query Arbitron's FM station database for WPLM
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