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Television has evolved. From black-and-white to color. From standard definition to high definition. From a stationary box to mobile devices. And consumers have new choices regarding how they watch content — from large screens to very small screens.
With this evolution comes opportunity. Whether viewed on air, online, or on device, entertainment content is a valuable commodity. Those who most successfully match their content to consumer demand across proliferating media outlets will gain a competitive advantage.
With opportunity come challenges. Production processes need to be more cost-effective, addressing both content creation and distribution. Innovation across a range of processes, from production through online delivery, opens the door to new efficiencies. And advertising and revenue models need to evolve to address a changing media landscape.
Adobe can help by providing an end-to-end workflow for creation, distribution, and control of entertainment content. Always on the cutting edge, Adobe will continue to lead new advances such as XMP metadata support from planning through playback, tapeless post-production workflows, and other emerging technologies. And for specialized solutions, Adobe works with best-of-breed technology partners who know your business.
