With $400 million at stake, you can bet the marketing blitz is going full-throttle for James Cameron's new film, Avatar. And, of course, this means toys, toys, toys!
Are they cool? Hell yeah, they are. And they offer something I've never seen in a toy.
Dear Marketing Firms:
Please insert real-life products into my video gaming environments so I don't forget they exist.
Your biggest fan,
J. Barker