Issue 14.07 | July 2006
Cover Story
His Space
He made his fortune on TV stations, newspapers, and film
studios. Now Rupert Murdoch is betting half a billion dollars
that he can turn MySpace into a colossal marketing machine.
By Spencer Reiss
The
Wired 40
Meet the most innovative companies on earth. New this year:Verizon, Lenovo, InfoSpace, and more.
By Spencer Reiss
6 Trends That Are Changing the World
• The Power of Peer Production by Chris Anderson
• Video Unlimited by Eryn Brown
• Made to Order by Kevin Kelleher
• Carbon Killers by Eryn Brown
• M&A as R&D by Josh McHugh
• The Open Everything Economy by Kevin Kelleher
Special Section
Wired Test
The lowdown on the summer's must-have gear: rugged laptops, waterproof digicams, backpacks, softball bats, and more!
Features
Train to the Roof of the World
China’s 1,200-mile railway crosses some of the planet’s harshest terrain. All aboard the Tibet express.
By David Wolman
Feeling Lucky
Larry Brilliant has the coolest – and hardest – job ever: Decide how to donate $1 billion of the Google fortune.
By Evan Ratliff
The Rise and Fall of the Hit
The era of the blockbuster is so over. Niche is now king, and the entertainment industry will never be the same. An excerpt from The Long Tail, the new book
By Chris Anderson
The Intergalactic Mashup King
Werner Herzog’s new film, The Wild Blue Yonder, is the first undersea outer-space sci-fi documentary.
By John Pavlus
Code of the Caveman
A DNA mapping technique may solve an ancient mystery: Do modern humans carry Neanderthal genes?
By Annalee Newitz
What Kind of Genius Are You?
A novel theory suggests that there are two distinct types
of creativity – quick and dramatic, or careful and quiet.
By Daniel H. Pink
Found
Artifacts from the future
By Sean Hamilton Alexander