iPhone 4. This changes everything. Again.

FaceTime. Phone calls like you’ve never seen before.

Retina display. The highest-resolution screen ever on a phone.

Multitasking. Done the right way.

HD video recording. Shoot. Edit. Share. All in HD.

• Watch the Keynote
• Watch the iPhone 4 video
• Watch the FaceTime video

• FaceTime.
  Video calling is a reality.

  See family and friends while you talk to them. No other phone makes staying in touch so much fun. Learn more

  

• Retina display.
  960 by 640 by Wow.

  With a remarkable 960-by-640 resolution in a 3.5-inch screen, text and graphics look unbelievably crisp and sharp. Learn more

  

• Multitasking.
  Give everything your undivided attention.

  Use multiple apps at the same time — without sacrificing performance or battery life. Learn more

  

• HD video recording.
  Life looks better in HD.

  iPhone 4 lets you record and edit stunning HD video. So it’s the only phone — and the only camera — you need to carry with you. Learn more

  

Starting at $199*

Starting at $99*

* Qualified customers only.

• 

  Apple Store App

  The easiest way to get iPhone 4, right from your current iPhone.

  Learn more

• 

  Apple Online Store

  Order your iPhone 4 online and get it delivered to your door. It ships free and ready to use.

  Start here

• 

  Apple Retail Store

  Buy iPhone at the Apple Retail Store and we’ll activate it and set it up just the way you want.

  Find a store

• 

  1-800-MY-APPLE (1-800-692-7753)

  Have questions about iPhone? Just ask. Call to talk with a knowledgeable Apple Specialist.

iPhone 4 or iPhone 3GS: Compare

iOS 4 Software Update

iPhone 3G and iPhone 3GS owners: The free iOS 4 Software Update brings over 100 amazing new features to your iPhone. Learn more

FaceTime requires iPhone 4 and a Wi-Fi connection for both caller and recipient.

• Some features, applications, and services are not available in all areas. See your carrier for details. Application availability and pricing are subject to change.