1996: WRAL-HD becomes the first U.S. television station to broadcast a high-definition signal.
This milestone, witnessed by a mere handful of invited guests, was the culmination of a 20-year global initiative to improve the over-the-air TV signal that hadn’t changed in four decades. The broadcast was a success, but the stunning audio and video clarity of HD would not become a universal way of life until 2009 — and then only because of a government mandate.
Television may no longer have the impact on our collective consciousness it did when you had a choice among maybe three channels and before there was an internet. That medium, the only one to seriously challenge TV’s half-century supremacy, provides not only new ways to watch TV but also disruptive competition from amateurs (gifted and otherwise) using such democratizing platforms as YouTube.
Still, considering the extent to which TV still permeates our lives, it is really rather remarkable how little about it has actually changed: A TV set is still just a single-purpose appliance that shows scheduled programming in the privacy of your own home, for free (despite persistent and questionable efforts to add phone calls and web browsing and e-mail to the platform).
TV is great because it’s one of the original literally plug-and-play devices. And because no matter what time it is, there it is, waiting for you, in the words of legendary broadcaster Tom Snyder, to “fire up a colortini, sit back, relax and watch the pictures, now, as they fly through the air.”
Oh sure, there have been big advances: the remote control, programs done entirely in “living” color, affordable flatscreens, TiVo, SlingBox, cable and satellite delivery, hundreds of channels, receivers so large they fill a living-room wall and so small they fit in your pocket.
But there has been nothing like the four-year national initiative to retool the nation’s entire broadcast infrastructure which culminated in 2009 with the rollout of universal digital television. For all of the preparation, it was a messy rush to the finish line because a handful of households, despite four years’ warning, still weren’t getting with the program.
It was this same kind of frenzy at the start line, but for entirely different reasons. After working for a few years with an FCC-created industry consortium known as the Grand Alliance, the agency granted the first-ever HD license June 19, 1996, to WRAL-TV, the CBS affiliate for Norfth Carolina’s Raleigh-Durham-Fayettville market. For the next 34 days, technicians worked at a fever pitch to upgrade the station for the nation’s first HD broadcast.
Working day and night, “An army of engineers and equipment experts” installed an HD transmitter in five weeks, WRAL says in its giddy account of the time — half the time it should have taken. And on this day in 1996, their hard work was rewarded.
“Television history was made as WRAL shared the first public demonstrations of the new high-definition technology in the nation,” WRAL recalls. “Over 200 members of the media and the television industry watched their first HDTV show at the WRAL studios” and at an experimental station in Washington, D.C.
But, of course, nobody else.
This was because HDTV sets would not be in stores until 1998. When they did hit the market they would cost $1,000 or so more than analog sets — a hefty premium for a TV receiver, especially considering that there was precious little HD programming to receive.
Given the impediments, even HD proponents had their doubts about the future of the technology. “I’m not so sure that I see a way to reach the greatest number of masses with HDTV,” Dale Cripps, publisher of the HDTV Newsletter, told the Raleigh News and Observer in a story about the WRAL launch. “There’s obviously a price barrier.”
What’s the big deal about HD? If you don’t already have one, visit the wall of TV sets at Best Buy or Costco. Picture quality is hard to suitably convey. Perhaps equally important is the different “aspect ratio” of HD, which makes the screen wider that analog sets. This means that you see more of the soccer pitch, all of Rachel Ray’s kitchen and widescreen movies as they were meant to be seen — without the black “letterbox” bars above and below the picture some people despise.
They say TV adds 10 pounds to a person’s onscreen weight. If that’s true, HD adds warts and all. This phenomenon was a real novelty in the earliest days, as The New York Times reported in a March 3, 1997, article about WHD, the HD arm of NBC affiliate WRC-TV in Washington, D.C., that was the nation’s second HD station.
“For 50 years, television stars, both men and women, have applied heavy powder and thick, pancake makeup to cover wrinkles, 5 o’clock shadows and other facial imperfections.” the Times reported. “Though the makeup is far from subtle, on TV it looks just fine. Even for problems that makeup cannot easily hide, television’s low resolution usually smooths the rough edges. Not so with high-definition TV.”
High-definition television broadcasts are the law of the land now. Which means, of course, that it’s time to change everything again.
A scant few months after the digital switchover, a number of manufacturers and broadcasters are pushing 3-D TV, which would require a whole new upgrade cycle. No government mandate for this, so only the market will determine whether 3-D TV is the next great thing. We’ll see.
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Source: Various
Image: Mountain Hermit/Flickr
See Also:
- Roundup: HDTV Gift Guide
- Jan. 5, 1996: Introducing the Cellphone Bomb
- Feb. 8, 1996: We (Mostly) Celebrate 24 Hours in Cyberspace
- Feb. 10, 1996: Checkmate
- April 3, 1996: Unabomber Nabbed in His Montana Hideout
- April 14, 1996: JenniCam Starts Lifecasting
- Oct. 2, 1996: FOIA Law Ushers in Digital Democracy
- Nov. 19, 1996: Canadian Bridge Crosses 8 Miles of Icy Ocean
- Dec. 4, 1996: GM Delivers EV1 Electric Car
- Dec. 14, 1996: Big Holiday Bonus Shows Workers the Money
- Dec. 20, 1996: Science Loses Its Most Visible Public Champion
- July 23, 1956: Bell X-2 Sets Aircraft Speed Mark
- July 23, 1962: Telstar Provides First-Ever TV Link Between U.S., Europe
- July 23, 1995: Inventors Hall of Fame Opens Doors