[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
FOR IMMEDIATE RELEASE
GREENBELT, MD – August 3, 2010 –
Scaleform
®
Corporation (Scaleform), the leading provider of user
interface software for the videogame and consumer electronic
industries, today announced that it has experienced 70%
year-over-year revenue growth in Korea, making it Scaleform’s
second largest market. The growth has been attributed to the
importance Korean developers place on high-quality user interfaces,
the country’s widespread use of Flash
®
, which is utilized by Scaleform GFx, and Scaleform’s
Input Method Editor (IME), which simplifies the creation of
multi-language interfaces important to MMO titles.
The largely PC-based online game environment of Korea has proven
to be the ideal market for Scaleform. “Scaleform enables
developers to produce high-quality interfaces, menus and HUDs
without constraining system resources or bandwidth. This is
critical to the performance of massively multi-player online games
(MMOs), which are the most popular game genre in Korea,” said
Dillon Seo, Scaleform’s Korean Country Manager.
Korean developers also possess a widespread knowledge of Adobe
®
Flash
®
, making it easier for them to get up-and-running quickly
with Scaleform’s Flash
®
-based solution. In addition, the new Scaleform IME solution
features a built-in Scaleform GFx
TM
Language Bar and Status Window, which simplifies
multi-language interfaces and inputs by eliminating the need to
memorize keyboard shortcuts. Scaleform IME’s multi-language
functionality also enables Korean developers to enhance their
online games with in-game chat that supports players and languages
from all over the world, opening up the games appeal to a wider
audience and increase revenue opportunities.
“Scaleform GFx is a great solution for the new UI of MU
Online which is currently in development,” said Jun Hyug Im,
Producer from Webzen. “As a versatile, Flash
®
-based solution, Scaleform GFx is providing an easy way for
our artists to quickly achieve an unmatched level of quality and
performance for all of our interfaces and menus, while Scaleform
IME is helping us expand our global community with multi-language
menus, chat and mail support.”
Scaleform’s successes in Korea have prompted the company
to re-focus its engineering efforts to serve the needs of this
dynamic market. “We see enormous potential for the Korean
video game market,” said Brendan Iribe, President and CEO of
Scaleform. “We have made several key hires and adjusted our
product roadmap to ensure we support this market to the best of our
abilities and continue to rapidly grow in Korea.”
For more information about Scaleform GFx and Scaleform IME,
visit
www.scaleform.com.
###
About Scaleform Corporation
Scaleform is the leading provider of user interface software for
the videogame and consumer electronic industries. Scaleform GFx
enables developers to leverage the power of the Adobe
®
Flash
®
tool set and to streamline the creation of highly immersive
user interface elements such as hardware-accelerated 3D game menus,
HUDs, animated textures, in-game videos and mini-games.
Used across all major platforms in 600+ games ranging from AAA
to casual titles, the artist-driven Scaleform GFx has grown to
include a complete Flash UI toolkit and framework, memory and
performance analyzers, and add-ons for Flash video and IME for
Asian chat. For more information, visit
www.scaleform.com.
© 2010. Scaleform Corp. “Scaleform” and
“GFx” are registered trademarks of Scaleform Corp. All
other trademarks are owned by their respective owners.
Contact for Scaleform:
Greg Castle
press@scaleform.com
+1.301.446.3185
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