Interactive TV from the BBC
The BBC creates two kinds of interactive TV service:
- Interactive TV Programmes - also known as 'enhanced TV' - services directly related to TV programmes and events.
- Interactive TV 24/7 - or permanent services - offering news, weather, sport, learning, programme info and more.
Interactive TV Programmes
These have moved on considerably since the BBC first began to deliver services.
In 2001 we offered viewers more choice (Wimbledon, Walking With Beasts). In 2002 we also offered participation (Antiques Road Show, Test The Nation). In 2003 we offered more communication - services like voting and messaging, and over the years we have experimented with all genres arguably with some success, winning BAFTAs and Emmy Awards.
In 2007, we launched BBC Red Button services for BBC radio on Cable, which complemented the similar service on DTT. Since 2008, there is BBC radio on Freesat, with some added features.
The 2008 Olympics provided 2,450 hours of coverage behind the red button, the biggest amount yet! It also included a new Sports Multiscreen which allowed the audience to switch between different Olympic sports.
In a typical year the BBC delivers over 250 different interactive programme services. Services are freely available across all digital TV platforms, all BBC channels and all genres. They are designed for all audiences: young or old, male or female and from every social sphere.
What we want
We are interested in interactive ideas for all programme genres across all BBC channels - nothing is ruled out.
We want proposals where interactivity:
- is a core component of the programme
- is closely integrated with new programme ideas
- is added to existing successful TV programmes
Proposals which address:
- participation
- dialogue
- innovation
- extending beyond transmission
- broadening the appeal of interactive TV
- emerging IPTV platforms
Ideas for:
- High impact events
- High profile cross channel events
More information
More information on enhanced TV formats and frequently asked questions.
You can also find advice on
what we know works and info about design guidelines and interactive TV formats.
Page last updated 20 August 2009
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