Entertainment Business Studies

Bachelor of Science in Business Administration with an Emphasis in Cinematic Arts

The undergraduate offerings in this area represent a unique coupling of the School of Cinematic Arts with the USC Marshall School of Business in a four-year joint program. In addition to the 10 Marshall School of Business core classes, the students will also take a total of 24 units from Cinematic Arts. These courses will be specialized in business/entertainment topics such as entertainment marketing, agenting, management, and television station management. The goal of this program is to support and promote a well-balanced background in business, while also becoming well-versed in cinema. Both schools are committed to continuing the excellence that has made us world-class leaders in our respective fields. Upon completion of all requirements, students will receive a Bachelor of Science in Business Administration with an Emphasis in Cinematic Arts.

Business of Entertainment Concentration Program

This program, which is also done in conjunction with the Marshall School, offers a special certificate in entertainment business for M.B.A. students. Within this program, the School of Cinematic Arts offers four courses each semester in specialized business topics such as entertainment marketing or entertainment finance. The classes are all taught by top industry professionals and are also offered to graduate students in Cinematic Arts as elective units. Students completing four classes in this program will receive an Entertainment Concentration Certificate.

Contact

Office of Student Industry Relations
sir@cinema.usc.edu
Tel: 213.740.4432