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BBC ONE/BBC TWO/BBC THREE/BBC FOUR Programmes
The BBC corporate logo must appear in the opening sequence of all in-house and co-produced programmes except when "BBC" is part of the programme name.
CBBC Programmes
Should not contain BBC or CBBC logo in the opening sequence of all in-house.
CBeebies Programmes
Should not contain BBC or CBeebies logo in the opening sequence of all in-house.
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Examples and Requirements
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BBC logo integrated into programme opening title sequence
BBC logo integrated into programme pre-title sequence
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Notes:
For network transmissions, there can be no opening branding for any BBC nation, English region, production centre, or independent production company or co-producer partner.
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Logos for BBC Scotland, BBC Wales and BBC Northern Ireland
(BBC Alba may also be used for Gaelic programmes and BBC Cymru may also be used for Welsh programmes)
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Re-broadcast on Network
If a programme from BBC Scotland, BBC Wales or BBC Northern Ireland is later broadcast on a Network, the network programme rule applies (details here). Only the corporate logo on its own should be used.
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There can be no opening branding for any BBC region, production centre or any independent production company or co-producer. |
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