Soriana
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| Type | Public (BMV: SORIANAB) |
|---|---|
| Industry | Retail |
| Founded | (1968) |
| Headquarters | Monterrey, Mexico |
| Key people | Francisco Javier Martín, (Chairman) Ricardo Martin Bringas, (CEO) |
| Products | Consumer goods |
| Revenue | ▼ US$ 7.0 Billion (2009) |
| Net income | ▲ US$ 214.1 Million (2009) |
| Employees | 93,700 |
| Website | www.soriana.com |
Organización Soriana (BMV: SORIANAB) Mexico's second largest retailer. Soriana is a grocery and department store retail chain corporation headquartered in Monterrey, Nuevo León, Mexico. The company is 100% capitalized in Mexico and is publicly traded on the Mexican stock exchange the Bolsa Mexicana de Valores, since 1987 under the symbol: "Soriana".
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[edit] Overview
Founded in 1968 by Mexican entrepreneurs and brothers, Francisco and Armando Martín Borque, in Torreón, Coahuila. The company currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana, Soriana and Super City (store). Super City is the company's convenience store division brand. It operates supermarkets and department stores for consumer and wholesale markets.
Soriana competes primarily with H-E-B, Comercial Mexicana, Chedraui, S-Mart and Walmex. Soriana emphasizes the fact that they are Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Mart, Bodega Aurrerá, Superama, Chedraui, and/or H-E-B posted around the store with certain items highlighted, pointing out the fact that these items are cheaper at Soriana, a common practice in retail stores environments.
As of December 6, 2007 Organizacion Soriana acquires Supermercados Gigante for US$1.35 billion. In 2008, Soriana replaced the existing Gigante stores including its seven stores in U.S. (U.S. stores were sold in May to Chedraui)
As of December 14, 2009 it had more than 471 stores in 138 cities in Mexico. It also had six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.
[edit] Promotions in Soriana
Soriana promotes its "Tarjeta del Aprecio" (Appreciation Card), if you purchase items you earn points for free merchandise, and in store credits for 20% off in general merchandise.
[edit] Sponsor
Soriana is currently the shirt sponsor for the Primera División de México (Mexican First League Division). The team it sponsors is soccer club Santos Laguna.
[edit] Slogans and tradenames
- Todos los Caminos Conducen a Soriana All ways lead to Soriana (Early-70s)
- Donde Todos los Días son Buenos Días Where all Days are Good Days (Late-70s)
- Lo Mejor al Mejor Precio The best at the best prices (Early-90s)
- En Suma Pagas Menos Pay less for the total (Mid-90s)
- Nuestros Precios Hablan Our prices speak (Late-90s)
- Apre¢io Por Ti or A pre¢io Por Ti Price for you double word play that really meant to be "esteem for you" (2000)
- Mejores Ofertas a Precios Más Bajos Better offers at lower prices (2001)
- El Precio Más Bajo Garantizado The lowest price guaranteed (2002)
- El Mayor Ahorro The major savings (2007)
- Porque nos importas tú Because we care for you (2008)
[edit] Evolution
Store openings by state:
- 1968 Coahuila
- 1971 Durango
- 1972 Chihuahua
- 1974 Nuevo León
- 1984 Tamaulipas
- 1989 Zacatecas
- 1990 Aguascalientes
- 1994 Jalisco, Guanajuato
- 1997 Querétaro
- 1998 San Luis Potosí, Veracruz, Tlaxcala
- 1999 Michoacán, Colima, Sinaloa, Sonora, Tabasco, Hidalgo, Puebla
- 2000 Nayarit
- 2001 Oaxaca
- 2002 Yucatán, Chiapas, Baja California Sur
- 2003 Campeche, Quintana Roo
- 2005 State of México
- 2006 Baja California
- 2007 Distrito Federal, Guerrero
- 2008 Morelos
[edit] Gallery Photo
 Soriana Triana (115) - Torreon |
 Soriana Las Rosas (49) - Gomez Palacio |
 Soriana Constitución (43) - Torreon |
.jpg) Soriana Piedras Negras (21) - Piedras Negras |
 Soriana San Jose del Cabo (146) - San Jose del Cabo |
 Soriana Centenario (190) - Gomez Palacio |
 Soriana Colón (33) - Torreon |
 Soriana Reforma (19) - Nuevo Laredo |
 Soriana Echegaray (260) - Naucalpan |
 Soriana Hamburgo (93) - Gomez Palacio |
 Soriana Gómez Palacio (37) - Gomez Palacio |
 Soriana Fundadores (41) - Torreon |
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Wikimedia Commons has media related to: Soriana |
[edit] References
[edit] External links
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