BBC Switch
| BBC Switch | |
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| The BBC Switch Logo. | |
| Network | BBC |
BBC Switch is the brand for BBC content aimed at UK teenagers. The brand launched on Saturday 20 October 2007 on BBC Two. It includes a block of television programmes on BBC Two, an online portal, and programming on the BBC's youth radio station, BBC Radio 1.
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[edit] Content
[edit] Television
Four programmes were originally shown as part of BBC Switch on Saturday afternoons on BBC Two. Sound is a weekly music entertainment and chat show presented by Annie Mac and Nick Grimshaw. Falcon Beach is an imported Canadian coming-of-age drama about teenagers, their passions, relationships, friends, families and enemies. Them is a documentary series that explores the different teenage tribes that exist in Britain today. The Surgery is a chat show for BBC Switch, which effectively replaced The Sunday Surgery, aiming to help teenagers with everyday problems.
On 17 May 2008 three new shows were launched under the BBC Switch brand: Kyle XY, a sci-fi drama, Class of 2008, a documentary series which follows six friends in London, and Revealed..., a new journalism show looking at the lives of teens in the UK, presented by Charlotte Ashton and Anthony Baxter.
The ABC show Greek is also shown. Likewise is kyle xy
Since 2008 continuity links for BBC Switch on BBC Two are presented by Tom Deacon and AJ Odudu either at an outdoor location in various parts of the UK or indoors in the 5:19 Show studio. Previously it was presented by 'Flash Louis'.
The 5:19 Show now also has a slot on Saturday afternoons[1], a show that is focussed around a celebrity interview with a game that often uses a pun on the celebrity name. This is also presented by Tom Deacon and AJ Odudu. (The 5:19 Show is also used for the interstitials[2]). Tom Deacon will also host a 5:19 show as part of the Sunday night Switch broadcast on Radio 1,
[edit] Radio
Radio 1 devotes Sunday evenings to BBC Switch from 7.00pm. The 5:19 show starts and 7 and finishes at 9 when the surgery with Aled starts. Then at 10 Annie and Nick, who previously aired from 7-10, air until midnight.
"Switch" is unique in the fact that younger viewers' contributions are also aired. Some are even involved in pre- and post-production roles.
[edit] Online
BBC Switch online is a website portal linking teens to content across the BBC including Radio 1, 1Xtra, BBC Blast and EastEnders. The Switch brand also includes BBC Slink an online magazine for teenage girls.
Annie Mac said: "I'm really honoured and excited to be involved with BBC Switch on Sunday nights. The show is going to be like nothing heard on radio before. It's a proper challenge for me and something I can't wait to get stuck in to.
"As for Sound, I'm really looking forward to working with Grimmy [Nick Grimshaw] and the opportunity to showcase new and upcoming bands on TV is truly exciting for me, it's so important that music gets this kind of TV exposure."
The 5:19 show is also part of Switch. It is hosted by Tom Deacon and AJ Odudu online from Monday to Friday at 5:19.[3]. The show is named 5:19 in recognition of the time most teenagers log-on.[4]
[edit] Live events
The first BBC Switch Live was held on 12 October 2008 at the Hammersmith Apollo. It featured performances by Fall out Boy, Ne-Yo, Miley Cyrus, McFly, Basshunter and N-Dubz, with a special guest performance by George Sampson. The event, hosted by Annie Mac, Nick Grimshaw, Kelly Osbourne and Tom Deacon, was strictly for 14 to 17 year olds.
The second event was held on 8 November 2009, at the same venue. Aled Haydn Jones, Kimberly Walsh, Annie Mac and Nick Grimshaw hosted, with many acts playing, including The Saturdays, JLS, N-Dubz, Black Eyed Peas, Shaheen Jafargholi, Alexandra Burke and Pixie Lott. Many of the performances were made available for viewing on the BBC Switch website. The awards were designed and produced by UK trophy manufacturer Gaudio Awards.
[edit] Closure
Director general Mark Thompson's strategic review of the corporation's scope and activities included proposals to close the cross media brands BBC Switch and BBC Blast, which are aimed at teenagers.[5] In February 2010, The Guardian and The Times newspapers both reported that the BBC Switch website was under threat of closure, in a review of the BBC's online presence. [6] [7]
On 5 July 2010, the BBC Trust published an interim announcement which confirmed that the Trust would support Mark Thompson's proposal to close BBC Blast! and BBC Switch, [8] effectively signaling the closure of both brands.
[edit] References
- ^ http://www.broadcastnow.co.uk/news/multi-platform/news/bbc-online-entertainment-set-for-tv-switch/1773918.article
- ^ http://www.broadcastnow.co.uk/news/multi-platform/news/online-switch-show-to-be-glue-for-bbc2-strand/1946543.article
- ^ BBC Switch 5:19 show
- ^ Guardian - BBC Teen content iniative
- ^ http://www.guardian.co.uk/media/2010/feb/26/bbc-strategic-review
- ^ http://business.timesonline.co.uk/tol/business/industry_sectors/media/article7041944.ece
- ^ http://www.guardian.co.uk/media/2010/feb/26/bbc-media-radio-internet-website
- ^ http://www.bbc.co.uk/bbctrust/news/press_releases/july/strategy_review.shtml
[edit] External links
- BBC Switch at BBC Online
- The 5:19 Show, BBC Switch
- The Guardian - BBC Teen Initiative
- BBC Blast
- [1]
- Gaudio Awards
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