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All posts in Enterprise 2.0

Extensive List of over 40 e2.0 Micro-Blogging Case Studies and Resources

August 10, 2010 by Elizabeth Lupfer

Micro-blogging is the social media buzzword that gets some serious mojo going for those of you passionate about social networking for the enterprise (myself included). There are a plethora of tools available, and if you want a quick snapshot, you should read this CIO article on "12 Microblogging Tools to Consider." In response to... [read more]

Choosing Enterprise 2.0 Collaboration Tools

August 5, 2010 by Devang Mehta

I recently read and commented on an article on WebWorkerDaily about "5 Questions to Ask When Choosing Enterprise Collaboration Tools."The article listed the following as relevant for both large and small organizations, as well as companies of different types:1- Where will your team be working?2- Does it offer room for your team to grow... [read more]

Business Blogs Are Not For Selling

August 5, 2010 by Daniel Hindin

Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. As the word count on the comment I began to leave for her continued to grow, I realized I just might have a blog post of my own on my hands.In her post, Catherine quotes Cory Doctorow (via Clay... [read more]

A Socially Networked Company Makes for a More Human Workforce

July 31, 2010 by Elizabeth Lupfer

For business, one of the biggest and most under-realized advantages to integrating social networking tools is its ability to humanize a corporate workforce beyond just the typical four walls of a cubicle or office. Without social networking tools, companies risk problems not being resolved, ideas becoming stagnant and employees feeling underutilized or underappreciated. So, if you're a company wondering how you can unify your global workforce, social technologies are an excellent step to building a more collaborative, productive and HUMAN workforce. [read more]

Enterprise 2.0: What if sales lived in the “cloud”?

July 27, 2010 by Maggie Fox

I’ve attended the Enterprise 2.0 conference every year for the last three years. I’ve met good friends there for the first time, put faces to old friends I hadn’t yet had the pleasure of meeting IRL and I always look forward to catching up with many of the brilliant people I am lucky enough to be acquainted with. Ultimately, however, it’... [read more]

Are Luxury and Social Media an Incompatible Match?

July 25, 2010 by Sara Riis-Carstensen

As an industry that is known for avant-gardism, innovation and creativity, it may not be immediately apparent why luxury brands and social media have been locked in a love-hate relationship. Luxury brands have been afraid of the big bad wolf of social media and it does not seem as if luxury brands are the trendsetters in regards to this... [read more]

How to Improve Customer Retention with Social Media

July 5, 2010 by Peggy Dau

Last week I talked about how social media can facilitate the sales process. Let's take that one step further and talk about how digital media can help you improve customer retention. We touched on the topic of customer support as part of the sales process. This topic is even more critical when it comes to customer... [read more]

My Social Media Summer Reading List

June 30, 2010 by Robin Carey

As you head to the beaches, and because many of you in social media have trouble distinguishing your personal lives from your professional, I thought I might tap into my library of terrific books recently shared with me by leading social media practitioners, consultants, and friends of SocialMediaToday. So, no, this is not the summer to... [read more]

Who Owns Social Media And Why It Should Not Be You

June 29, 2010 by Vanessa DiMauro

Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes “who owns social media?” within the organization.For many new initiatives, he who first touches the new “thing” becomes its ultimate... [read more]

The Benefits of Reaching out to your Community.

June 28, 2010 by Ralph Paglia

SOURCE CREDIT: This blog was written by Katie Urbain and originally posted to the ADM Professional Community blog, which is moderated by Ralph Paglia. Katie's original post and source of this re-post is at: http://www.automotivedigitalmarketing.com/profiles/blogs/marketing-benefits-of-reaching [read more]