All posts in Marketing


What to Watch Out for When Running a Foursquare Campaign

August 18, 2010 by Megan Conley
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*This post originally appeared on my Tumblr: http://tumblr.com/xusfuysgd [read more]

7 Ways to Sell Social Media to Your Marketing Department

August 18, 2010 by Neal Schaffer
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I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to sell the benefits of using social media to... [read more]

Six Keys to Optimizing Digital Marketing for Small Businesses

August 17, 2010 by Ira Kaufman
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  Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small businesses the answer is NO! ... [read more]

Social Media is Surprisingly Similar to Direct Marketing

August 17, 2010 by Debra Ellis
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When Twitter rockstar Chris Brogan (@ChrisBrogan) agreed to host #blogchat, expectations were high. Mack Collier (@MackCollier), the creator of the successful Sunday night chat, used the proven direct marketing tactic of building anticipation to promote Chris’ appearance.Mack started in July with a few “you aren’t going to believe what’s... [read more]

Social Media Strategy: Grow Sales, Build Brand, or Both?

August 17, 2010 by Daniel Hindin
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Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both?Previous posts of mine about getting more comments on your blog and content versus conversation have engendered debate in the form of blog posts and comments regarding the value of... [read more]

5 Steps To Create A Social Media Plan

August 17, 2010 by Sarah Hartshorn
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Not surprisingly, many businesses have a tough time understanding exactly how social media fits into their overall marketing plan. Social media marketing seems like more of a catchy phrase that consists of nothing more than tweets and posts. In actuality, marketing with social media is much more than that. No, it won’t transform your... [read more]

5 Stages of an Integrated Digital Marketing Life Cycle

August 15, 2010 by Ira Kaufman
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Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle and how to expand their touchpoints at each stage. [read more]

How To Measure Your Social Media Efforts

August 14, 2010 by Pervara Kapadia
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Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI. It is certain that while Social Media is easily available and... [read more]

5 Not-So-Easy Steps to Managing Your Brand Online

August 13, 2010 by Brian Solis
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Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still... [read more]

The 6 Habits of Highly Effective Marketers

August 13, 2010 by Eric Tsai
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Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer. In essence, content marketing is information marketing, and information marketing is the new currency on the Internet. The challenge is how to translate... [read more]

When Agencies/Brands Can’t be Transparent

August 12, 2010 by Dave Fleet
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When approaching clients on objectives to begin social strategy, agencies focus on three things: consumer trust, brand engagement and transparency. Transparency can come in a few forms: the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information. But, what... [read more]

Five 30-minute marketing lessons you already do every day.

August 12, 2010 by Eric Fulwiler
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1. Watch a TV show – but watch the ads! Most people watch TV for the content of the shows. Marketers (or maybe just I…) watch TV for the content of the ads. (OK, I like the shows too. But i do love studying the commercials.) There is a lesson to be learned in every ad, if you can adopt a critical, objective perspective. It really is... [read more]