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All posts in Media 2.0

Privacy and Facebook – what are you broadcasting to who?

August 23, 2010 by Keredy Stott

Those words have been uttered and once again ‘internet privacy’ is being debated across the media. It can be a bit boring for those who use social sites every day for their jobs, like myself with a role within an integrated PR, search and social media agency. However, because there was such a commotion last week, in the UK at least,... [read more]

What to Watch Out for When Running a Foursquare Campaign

August 18, 2010 by Megan Conley

When you decide to run a Foursquare campaign for your business, make sure all of your employees know what Foursquare is.I don’t want to rush release a Foursquare special campaign for my two hotels. The Gap is a good example of what happens when you release a campaign, and not all of your employees know exactly what you’re doing... [read more]

13 Rules of Leadership for Communication, Influence and Social Media Strategy

August 16, 2010 by Don Bulmer

For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like.A political and social leader who has had among the greatest impact on me is former U.S. Army General and U.S. Secretary of State, Colin Powell. In his autobiography 'My American Journey' Mr. Powell shares... [read more]

5 Stages of an Integrated Digital Marketing Life Cycle

August 15, 2010 by Ira Kaufman

Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle and how to expand their touchpoints at each stage. [read more]

How to Use Twitter for Media Relations

August 11, 2010 by Robert A. Burns, II

Many public relations professionals worldwide dream of the day that they can successfully pitch their latest and greatest story with the world via ‘the little blue bird.’ And quite naturally so, after more than 20 billion tweets. The real-time social platform Twitter has firmly established itself as not only one of the largest online hubs of social activity, but also as a fairly ripe vehicle for media pitches, a realization that has PR professionals rejoicing. It can make your job much easier — if you do it right. [read more]

10-4, Social Media – We Got Ourselves a Convoy!

August 10, 2010 by Tom Snyder

People ask me why Social Media seems to come so easily to me. I’ve had practice. Online communities, yes. Bulletin Board Systems, yes. But the best experience came back in the 70′s from the precursor to today’s Social Media… CB Radio. Will the similarities between the two predict the future of Facebook, Twitter and Foursquare? [read more]

HP, Culture Shock & Social Networks

August 9, 2010 by Peggy Dau

Last week I began a discussion about the impact of corporate culture on a company’s level of comfort with social media. While I was thinking about this week’s continuation of this discussion, the CEO of my former employer, HP, resigned due to allegations of misconduct. This news hit the social airwaves like tsunami last... [read more]

5 of the Best Social Media Marketing Tips

August 7, 2010 by Syed M Raza

You can’t think of the business world without considering a social media presence. From health to home based businesses, almost every niche of business is attached to Social Media today. Under such an impact, the trend of Social Media Marketing is running really huge. Every flavor of marketing has its own up swings and down swings... [read more]

Online Interviews as a Source of Rich and Vibrant Content

August 4, 2010 by Christine Gallagher

One of the easiest and most effective ways to generate relevant and pertinent content is to do an audio interview series. By doing so you will be providing valuable content to your audience while building relationships with the people you interview. I have developed a deeper relationship with each person that I have interviewed on my... [read more]

Corporate Culture and Adoption of Social Networking

August 3, 2010 by Peggy Dau

You’re thinking about social media. You’re convinced you need to have a plan to add social media to your existing marketing and/or communication strategy. You’re thinking, well, we’ll just tiptoe into this effort, participate in a few social networks and see what happens. There is nothing wrong with this plan, except... [read more]

Target your local media with the help of social networking sites

July 30, 2010 by Keredy Stott

For small businesses, charity organisations, sports clubs and community groups, the local media is at the centre of their PR strategy. Articles and slots help to bring in that new customer, volunteer or player because they recall the name they heard or read. Picking up the phone and sending emails don’t always work and penetrating the... [read more]

Listen Up, Location-based Services... Chicks are Influencers Too!

July 29, 2010 by Elizabeth Lupfer

Forrester's most recent study on Location-based services indicates that men are the majority users of these apps. However, this demographic will rapidly soon change, so any brand can and should venture into location-based services whether they focus more on male or female consumers. [read more]