All posts in Personal Branding


Personal Brands: Wait for It

August 18, 2010 by Nance Rosen
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You take your clothes to the dry cleaner. They say it all be ready on Saturday. You go in. Not ready. You’re leaving for New York and they’ve got your best suit. It’s the lucky one – the one where you’ve gotten every offer or every deal in the last two years. Your suit is being held hostage. What do you do? Do you... [read more]

Personal Brands: It Don’t Mean a Thing

August 17, 2010 by Dan Schawbel
1
Great parties depend on variety. Different styles, attitudes, even intentions: spice it up – give it that zing. Really great parties, like great sustainable romance, need surprise, along with the two other key elements of happiness: pleasure and meaning. So if your life or your job is no party: you know what to do. How often do you... [read more]

A Cup of Coffee to “Personal Branding for Job Search Success”

August 15, 2010 by Daniel Schawbel
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I got a sneak peek of Joshua Waldman’s newest ebook, “Personal Branding for Job Search Success.” Joshua is the founder of career consulting agency, Career Enlightenment.  As an author, speaker, trainer and consultant, Joshua teaches technology skills that help businesses grow and job seekers get noticed. Joshua writes, “The... [read more]

Personal Brands: Ugly Entrepreneurs

August 12, 2010 by Nance Rosen
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Making sausage next to a stockyard is prettier than entrepreneurs behave. Often chaotic, angry, distracted by shiny objects, chasing money, yelling at employees – let’s visit with the tribe of ugly entrepreneurs. Vanderbilt, Carnegie, Rockefeller and Huntington were all really ugly people. Maybe not in the face but definitely in the... [read more]

Personal Brands Can Have Logos Too

August 12, 2010 by Daniel Schawbel
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Every brand has a logo. Whether it’s a symbol; text; graphic, or a mix of these, a logo is one of the most important and distinguishing elements of a brand. Some frequently re-brand with a new or updated logo like Pepsi. Others keep their logos more consistent like United Airlines or BMW. For some brands the logo is a... [read more]
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Grow your business with social media

August 10, 2010 by Sandy Miller
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Sometimes talking with clients it comes down to one simple question and that is where they challenge me to tell them “why do I need social media?” I’m never bothered by that question because it’s the same reason a company does any advertising and marketing.Most businesses will agree their primary goal is to make more money and to... [read more]

The Most Essential Part of Your Blog’s Design

August 10, 2010 by Deana Goldasich
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YOU! Hmmm… I could actually just end this post right there.  It really IS that simple. As a Thought Leader, your impact doesn’t end with the content. You also need to dominate your blog’s design. That means incorporating an image of YOU in your blog’s masthead, header or another prominent, site-wide area. Feeling shy or humble? Get... [read more]

Where There’s Jargon, There’s Parody...And a Few Serious Marketing Reminders

August 10, 2010 by Kathy Klotz-Guest
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New media like any set of new technologies has plenty of jargon, let’s face it. And sadly, it’s precisely this kind of buzzword bingo that does marketers and their customers a huge disservice. New media buzzwords sound like the empty, substance-free rhetoric we hear from politicians – it may sound interesting, but they’re not saying... [read more]

A Cup of Coffee to Your Personalized Email Campaign

August 8, 2010 by Dan Schawbel
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At some point over the next year – whether you own a small business, run a website, sell professional services, or are looking to get hired for a gig or full time employment – people you don’t regularly communicate with will be ready to “buy.” So—when they are ready, will you be top of mind? It’s time to grab your Sunday cup of joe... [read more]
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How to tweak your LinkedIn profile to stand out from the crowd

August 6, 2010 by Joan Stewart
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 If you feel lost in the crowd on LinkedIn, here's a clever way to make yourself stand out from the others in your industry. I discovered it as I was asking a question recently on LinkedIn.When you ask a question, LinkedIn gives you the option of emailing it to people in a particular industry, or geographic location. I chose "... [read more]

10 Ways to Build Your Personal Brand Story

August 5, 2010 by Dan Schawbel
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You’re looking to build your personal brand but don’t know where to start. First thing is first. You must first have a story. Your life story, your professional story, whatever story is most relevant to establishing your personal brand. Chapter 1: The beginning is where you take the time to define yourself. Where did you come from?... [read more]

Tip: Empower Someone Else to Build Your Personal Brand

August 2, 2010 by Dan Schawbel
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Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have... [read more]