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Twitter: A Potential PR Nightmare

September 16, 2010 by Briana Ford

Image via CrunchBase I’m sure by now you’ve heard that Twitter is getting a face lift, allowing for more information to be available to you with a dual screen look. Twitter has become extremely popular over the years, contributing to a national government election, and allowing fans to “get to know” their favorite celebrities in 140... [read more]

Experience on the Edge Podcast Episode 2 - Industry Cuts and Bruises, Lists, and the Left Brain

September 13, 2010 by Paul Greenberg

Segment 1 – Opening Gun This time around I rip some marketing, public relations, analyst relations firms and read some seriously stupid emails I got from people who claim to represent vendors one way or the other. I also point out that it is a likely fatal mistake to ignore either longstanding industry veterans or up and coming... [read more]

Branded Content – a Controversial PR Direction

August 28, 2010 by Sally Falkow

The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas... [read more]

10 Pitfalls to Avoid in Social Media Marketing

August 27, 2010 by Mitch Arnowitz

I recently attended the Digital Media Conference in Washington, DC and participated in the Social Media Marketing panel (check out video from the panel here). One question Elizabeth Shea, the panel moderator, asked participants was about social media pitfalls to avoid. Here's a recap of my answer: [read more]

All Eyeballs Are Not Equal: The Do’s and Don’ts of Online Publicity

August 25, 2010 by Erica Schrag

There have been plenty of posts made on the topic of online publicity. This one by far takes the cake. It’s written by a freelance blogger (Lindsay Robertson) and not a publicist.Lindsay explains the success of a publicist who chose to focus on 8 blogs that covered her client’s subject and that she could enjoy reading religiously... [read more]

#NowTrending in Mobile: Geo-Location and Q&A

August 23, 2010 by Robert A. Burns, II

There's a turf war brewing in the social media scene, and the 'mobile throne' is up for grabs.Perhaps you've heard of Foursquare, the explosively popular social gaming platform based on check-ins and badges? But did you know that Twitter, Google, Gowalla, Facebook and countless others are all fighting for the same territory? It's true.... [read more]

What to Watch Out for When Running a Foursquare Campaign

August 18, 2010 by Megan Conley

When you decide to run a Foursquare campaign for your business, make sure all of your employees know what Foursquare is.I don’t want to rush release a Foursquare special campaign for my two hotels. The Gap is a good example of what happens when you release a campaign, and not all of your employees know exactly what you’re doing... [read more]

13 Rules of Leadership for Communication, Influence and Social Media Strategy

August 16, 2010 by Don Bulmer

For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like.A political and social leader who has had among the greatest impact on me is former U.S. Army General and U.S. Secretary of State, Colin Powell. In his autobiography 'My American Journey' Mr. Powell shares... [read more]

On Communications: What should JetBlue do?

August 13, 2010 by Steven Lubetkin

Now that JetBlue’s off-the-reservation flight attendant is getting ready to do the morning talk show circuit, PR professionals are speculating on what the airline should be doing. The airline has been beneficiary of a lot of positive press because of its early adoption of some social media tools like Twitter and Facebook. But it also... [read more]

If you’re searching for something, will you Facebook it?

August 12, 2010 by Keredy Stott

Excitement seems to be bubbling about Facebook’s Open Graph Search Engine – will it work, will it be useful and, excuse the pun, will it be liked? [read more]

The Future of Journalism and PR

August 11, 2010 by Sally Falkow

Two events held recently focused on the future of journalism and the education of journalists: The second World Journalism Education Congress (WJEC2) in South Africa and Journalism as News Providers: Challenges and Opportunities held in Denver. One of the key findings from WJEC2 was that social media... [read more]

How to Use Twitter for Media Relations

August 11, 2010 by Robert A. Burns, II

Many public relations professionals worldwide dream of the day that they can successfully pitch their latest and greatest story with the world via ‘the little blue bird.’ And quite naturally so, after more than 20 billion tweets. The real-time social platform Twitter has firmly established itself as not only one of the largest online hubs of social activity, but also as a fairly ripe vehicle for media pitches, a realization that has PR professionals rejoicing. It can make your job much easier — if you do it right. [read more]