All posts in Search


Where Search Meets Social

July 28, 2010 by Brian Rice
Social media is certainly the new shiny thing in the eyes of corporate marketers. Global consumer brands have started integrating social networking into advertising and marketing campaigns, but there is even lower hanging fruit in the world of search engine marketing. The following article outlines various strategies for integrating... [read more]

The Search Engine of “Likes”

June 25, 2010 by Patrick Kitano
Crowdsourcing doesn’t work without critical mass. A business review on Yelp with 1,000 individual reviewers is statistically much more credible than those with sparse number of reviews. Now that Facebook “Likes” seem ubiquitous, Facebook plans on harnessing the Likes that map their Open Graph to develop new methods for social search... [read more]