All posts in Search
Where Search Meets Social
Social media is certainly the new shiny thing in the eyes of corporate marketers. Global consumer brands have started integrating social networking into advertising and marketing campaigns, but there is even lower hanging fruit in the world of search engine marketing. The following article outlines various strategies for integrating... [read more]The Search Engine of “Likes”
Crowdsourcing doesn’t work without critical mass. A business review on Yelp with 1,000 individual reviewers is statistically much more credible than those with sparse number of reviews. Now that Facebook “Likes” seem ubiquitous, Facebook plans on harnessing the Likes that map their Open Graph to develop new methods for social search... [read more]Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. Read more»
John H. Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. Read more»
John A. Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. Read more»
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. Read more»
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. Read more»
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. Read more»
J.D. Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. Read more»
Brian Solis is author of Engage, & is recognized as one of the most prominent thought leaders & authors in new media. Read more»
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