All posts in SMT_School


13 Rules of Leadership for Communication, Influence and Social Media Strategy

August 16, 2010 by Don Bulmer
11
For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like.A political and social leader who has had among the greatest impact on me is former U.S. Army General and U.S. Secretary of State, Colin Powell.  In his autobiography 'My American Journey' Mr. Powell shares... [read more]

Being Healthily Skeptical About Social Media is Healthy

July 27, 2010 by Mark Evans
0
Given all the enthusiasm about social media, a lot of companies are scrambling to climb on the bandwagon.Far too often, however, companies are jumping into social media with a strategic plan or, for that matter, clear reasons about why they want to do social media and what they hope to get out of it.Another element missing from the... [read more]

How to Use Twitter to Understand Brand Perception

June 8, 2010 by Don Bulmer
0
<!--break--> For many executives, when it comes to understanding basic stakeholder perception and sentiment towards a company's product or corporate brand in the social web, Twitter is a great and safe place to start.  People who 'tweet' want to be listened to, they want to be heard.  As such, Twitter is a... [read more]

Who should be the creator and admin of your company's Facebook Page?

June 2, 2010 by Tia Fisher
2
<!--break--> I'm not going to go into whether or why you should create a Facebook Fan Page (now called an 'Official Page').  Let's just say that you've decided to do it, you've got some great ideas about content and apps, your moderation is sorted out, you're fully resourced and someone's about to press the button ... But who?... [read more]

How to Come Up With Great Content Ideas for Social Media

May 26, 2010 by Christine Yee
0
<!--break--> Great social media campaigns  provide quality and engaging experiences for audiences on an ongoing basis. This is different from just shoving out (whatever) messages to as many people as possible. Providing these ongoing and engaging experiences requires creativity. My last post was about social media being more... [read more]

Social Media 101: 12 Tips to Get Real!

May 11, 2010 by Pam Moore
2
<!--break--> I am not usually one to rant, or start off on a negative foot.  That is unless I have a strong opinion on something and my end goal is positive. This is going to be short and sweet. Take it or leave it. I have been meeting with several clients lately who are down and out.  They wish they had more money. They... [read more]

How to Manually Increase Your Twitter Engagement

May 9, 2010 by Adam Vincenzini
0
<!--break--> A couple weeks back I provided you with some tips on 'manually' measuring / benchmarking your Twitter engagement goals. Today, we're going to look at how engagement can be increased / improved, and next week we'll finish things up with what can be done to maintain this improvement in part three of this series. Time for... [read more]

15 Ideas to Make Your DIY Social Media More Successful

May 6, 2010 by Mike Brown
0
<!--break--> Introducing a coordinated, vibrant social media effort into an organization depends on more than an “official” group creating content. Ideally multiple and varied people throughout the organization are functioning almost as beat reporters sharing their individual perspectives on topics relevant to targeted... [read more]

Social Media: We've Only Just Begun

April 23, 2010 by Jason Falls
0
<!--break--> You can believe all the Forrester reports and eMarketer statistics you want, but the truth is when research firms survey people about social media, they normally ask social media people. Citibank asked more than 550 small business owners across American several questions about Internet and social media use for their... [read more]

The 11 Commandments of Social Media

April 21, 2010 by Chris Street
0
<!--break--> Whether you're a creative type, a business owner or an experienced regional marketer, the proliferation of social media recently can confuse, bemuse and excite in equal measure. 1. Thou shall not spam Whatever you do, don't spam your customers or target markets. They won't appreciate a barrage of poorly-researched,... [read more]

Nobody Said Social Media Was Easy

April 21, 2010 by Jay Baer
0
<!--break--> Social media isn't inexpensive, it's different expensive. In the QA portion of recent speeches, I've frequently been asked “this is great, but doesn't it seem like it will take a lot of time?” Yes. It. Will. Succeeding on the social Web requires daily participation. Whether it's brand reputation management, PR... [read more]

9 Ways to Breathe Life Into Your Blog

April 16, 2010 by Amber Naslund
0
<!--break--> I'm not much of a numbers hound. I don't pore over my stats with a fine tooth comb, I don't obsess about unfollows or subscriber numbers or any of that stuff. In fact, I don't even have that nifty little widget here to tell you how many people subscribe — even though I understand the benefits of social proof- simply... [read more]