All posts in Social Media Today Exclusive


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Find Social Media Sand, Insert Head

July 21, 2010 by steve olenski
2
This is my first foray for Social Media Today and as I mentioned to both Robin and Brenda, I am somewhat unorthodox and filled with much sarcasm.In fact I think my veins are filled with half caffeine and half sarcasm... but I can't prove that.Just wanted to give you a bit of a heads up re: my style of writing...Ok, enough of that. The... [read more]

How to Avoid the Social Media Catch-22

July 17, 2010 by Tia Peterson
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 One of the most frustrating moments for a marketing manager is being required to answer the question, “so why isn't this social media thing working?” from a company stakeholder. If that's you, you're not alone, as so many companies, large and small, desperately want to see a return on investment in this wondrous channel called “... [read more]
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Implications of the Organization of Data

July 16, 2010 by AlexTorpey
0
It’s no surprise that the amount of data and information that exists - much less is becoming increasingly available - is monumental. In 2010, the internet will be about 1.2 zettabytes in size. Haven’t heard of zettabytes? A zettabyte is one trillion gigabytes. So right now, there is about 1.2 trillion gigabytes, or to help conceptualize... [read more]

Is the brand manager dead or alive on social media?

July 13, 2010 by Sara Riis-Carstensen
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If the ‘old’ brand positioning ideas presented by Keller, Kotler, Aaker, Jack Trout etc. are ‘dead’ when it comes to social media, what becomes the brand managers’ job then? If customers essentially define the brand, what job does that give me as a brand manager? Fine, I can listen, provide feedback and I can be an open source of... [read more]

Social Media Marketing – An Oxymoron?

July 13, 2010 by Sara Riis-Carstensen
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Currently, a fellow student and I are writing our master thesis about branding on social media. We have decided to be controversial in our methodology: If companies ought to listen to their customers online, so should marketing students! Therefore, we think it would be interesting to have social media enthusiasts (you guys)... [read more]
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My Social Media Summer Reading List

June 30, 2010 by RobinCarey
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As you head to the beaches, and because many of you in social media have trouble distinguishing your personal lives from your professional, I thought I might tap into my library of terrific books recently shared with me by leading social media practitioners, consultants, and friends of SocialMediaToday. So, no, this is not the summer to... [read more]

Notice anything different? This is just the beginning….

June 25, 2010 by RobinCarey
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This is a big day for our entire Social Media Today community.   Today we mark a new chapter in our nearly three-year history…you’ll notice that there’s a whole new look, and you’re going to see a lot more announcements about what and who we are and where we’re going.  But today, just take a few minutes to reacquaint... [read more]

5 Things Social Media Won't Do

May 20, 2010 by BrianEaster
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<!--break--> Social media presents a brand new way to engage with your customers, but it's not as easy as it seems. Social media marketing has revolutionized marketing by creating an environment of engagement and conversation — a place where brands no longer just talk at... [read more]

Accelerating Leads with Topic Microsites

May 13, 2010 by TimParker1
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<!--break--> I have already written on this site about how social media are requiring  B2B content marketers to take their expertise to market in different and better ways. The logical extension of that, and which we yet see few companies doing, is to develop a point of view and publish it simultaneously. This accelerates... [read more]

5 Associations to Social Media Success

May 12, 2010 by LindsayFultz
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<!--break--> Tired of receiving generic, automated spam on Facebook and Twitter?  It's time to start educating. I admit when I first started my company's social media marketing campaign I didn't really know what I was doing.  All I knew is that we needed to be on these new media platforms so I mainly just promoted our... [read more]

Where have all the marketing practitioners gone?

May 10, 2010 by JudyShapiro
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<!--break--> Every day I see seminars, books, podcasts, white papers given by social media “experts” and I wonder — what's makes them an expert? When I examine said expert's creds — I typically find this formulaic bio…  {Insert Expert name here} is an influential thought leader on Web... [read more]

A Quick Social Shopping Overview

May 4, 2010 by SteveKing1
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<!--break--> Social shopping is getting a lot of media attention these days.  For those not familiar with the term, social shopping is a form of social media and networking where consumers and/or retailers aggregate and share information about products, prices and deals.  In most cases, buyers get discounts by buying in... [read more]