All posts in Surveys & Research


Social Media Use For Older Adults Continues to Rise

August 30, 2010 by Roy Wells
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  The Pew Internet & American Life Project released a poll on Friday, which found that social networking use among internet users has nearly doubled from 22% to 42% over the past year for people aged 50 and older. In addition, the poll found that 47% of internet users between the ages of 50-64 and 26% users over the age of 65... [read more]

U.S. Social Media Marketing Budgets Rise Slowly

August 29, 2010 by David H Deans
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According to a June 2010 survey by King Fish Media, HubSpot and Junta42, a remarkable 72 percent of the polled American business leaders said that they now had a social media marketing strategy. eMarketer reports that the companies surveyed 457 U.S. marketers and managers -- 52 percent of respondents were in the publishing, media,... [read more]

Boomers close social media gap

August 27, 2010 by Dirk Singer
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One of the key points from the (UK) Ofcom Communications Market Report was, unsurprisingly, the extent to which the media habits of 18-24 year olds differed from other age groups.   However, the stats also showed that 55-64 year olds were becoming much more willing to embrace new media, with the new generational divide... [read more]
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Privacy and Facebook – what are you broadcasting to who?

August 23, 2010 by Keredy Stott
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Those words have been uttered and once again ‘internet privacy’ is being debated across the media. It can be a bit boring for those who use social sites every day for their jobs, like myself with a role within an integrated PR, search and social media agency. However, because there was such a commotion last week, in the UK at least,... [read more]

Why should brands bother with Twitter? This table says why

August 21, 2010 by Dirk Singer
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A common answer to ‘why Twitter, it’s not a mass market tool?’, is ‘because the people who do use it matter.’ The influence over numbers argument. That’s backed up by an ExactTarget study, reproduced in emarketer. US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (... [read more]

41.6% of the US Population Has a Facebook Account

August 8, 2010 by Roy Wells
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  As I have been out talking to CEO’s about why their company’s should be engaging on social networks, one of the first hurdles that I need to overcome is the mistaken belief that social networks are about college students and kids. It is easy to understand how they have arrived at this perception since it is likely that they... [read more]

Do we really need to be social on social media?

August 5, 2010 by Danny Whatmough
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There's no shortage of 'social media gurus' out there, always keen to hail the advantages of interaction, engagement and conversation as the vital pillars of any social media strategy.But, I wonder if these words have lost their meaning as they are bandied around so much by the great and the good of the marketing industry. Because, the... [read more]

Social Networking is Dominating On-Line Activity

August 3, 2010 by Roy Wells
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  In a study released yesterday, the Nielsen Company reports that over the past year Americans have increased their time on social networking sites by 43 percent, while their use of email has declined by 28 percent. The survey found that 40 percent of American’s on-line time is spent on social networks (22.7%), online games (10.2... [read more]

Gen Y is Going to Stay in Social Media – Study Revealed

August 2, 2010 by Rod Low
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A study conducted by Pew Internet and the American Life Project with 895 respondents, mostly technology stakeholders or experts revealed that social media is not just a fab for today’s youth. More than two-third of those surveyed agreed that Gen Y will continue to use social media as they are growing up, having a job and even... [read more]

Extensive List of over 30 Enterprise 2.0 Case Studies and Reports

August 2, 2010 by Elizabeth Lupfer
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This list is referenced in my post: A Socially Networked Company Makes for a More Human Workforce (via The Social Workplace)It’s only natural that everyone wants to know what everyone else is doing. Building an effective enterprise social technology strategy means looking into what other companies have deployed and whether or... [read more]
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Announcing: Humans Are Now in Charge of the Consulting Business

July 27, 2010 by Robin Carey
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Often I have found over the past three or four years that we’ve been “doing” social media, whenever I’ve encountered some terrific insight, some thorough piece of research, or just some well-informed social marketing strategy, Francois Gossieaux has been behind it.  We’ve shamelessly, if transparently, picked his considerable brain... [read more]

Survey says: PR industry and Twitter get a boost, video content suffers

July 16, 2010 by Richard Stone
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It’s been a quiet week for media moves, with only Computing welcoming Stuart Sumner as senior reporter. However, there has been some really interesting news about the relationship between the role of the journalist and the massive increase in digital content.A survey has been published over at PR Week, which suggests that almost 60% of... [read more]