All posts in Tools


SocialDevCamp: Marketers Working with Developers for Social Solutions

August 3, 2010 by Caleb Gardner
1
As a marketer, the appeal of SocialDevCamp Chicago is in its uniqueness. Let's face it: if you're interested in social media in any capacity, there are no shortage of industry events to attend. But there are few that offer the opportunity to network with business executives and developers alike. [read more]

Extensive List of over 30 Enterprise 2.0 Case Studies and Reports

August 2, 2010 by Elizabeth Lupfer
7
This list is referenced in my post: A Socially Networked Company Makes for a More Human Workforce (via The Social Workplace)It’s only natural that everyone wants to know what everyone else is doing. Building an effective enterprise social technology strategy means looking into what other companies have deployed and whether or... [read more]

Twitter “Unfollowers” Should Be More Like Nike

August 2, 2010 by Robert A. Burns, II
5
You might be wondering, from reading the title, what exactly this has to do with public relations. It has everything to do with it. I’ll explain: In recent weeks, I’ve noticed the strangest phenomenon at social networking website Twitter: It seems that there are more people there talking about “unfollowing” others than there are people... [read more]

Target your local media with the help of social networking sites

July 30, 2010 by Keredy Stott
1
For small businesses, charity organisations, sports clubs and community groups, the local media is at the centre of their PR strategy. Articles and slots help to bring in that new customer, volunteer or player because they recall the name they heard or read. Picking up the phone and sending emails don’t always work and penetrating the... [read more]

Web Journal and Jeremiah’s Brand Monitoring, Social Analytics, Social Insights

June 26, 2010 by Marshall Sponder
0
This was a long week and the insights keep piling up – in this case, Jeremiah Owyang’s latest matrix on Brand Monitoring, Social Analytics, Social Insights was posted today and had some pretty perceptive comments in what it said and what left out. I suspect Altimeter Group does a bit more than create matrix diagrams like the one on Brand... [read more]