Maggie Fox (@maggiefox), our moderator, is the founder and CEO of Social Media Group, helping businesses navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise.

Scott Monty is Global Digital & Multimedia Communications Manager at the Ford Motor Company, heading up the social media function in corporate communications. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Doug Walker is Social Media Group's Director of Strategy, and has seen the power of viral and word-of-mouth communications first hand - his unique experiment to become the world's leading authority on the subject of Rock Paper Scissors attracted attention form Rolling Stone, CNN, BBC, New York Times, the Wall Street Journal and more. Prior to joining SMG, Doug spent twelve years developing and implementing online strategies for brands including General Motors, Molson Breweries, IBM, Microsoft, Rogers AT&T and Scotiabank.