John Deere

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Deere & Company
Type Public
Traded as NYSEDE
S&P 500 Component
Industry Heavy equipment
Founded 1837 (1837)
Founder(s) John Deere
Headquarters Moline, Illinois, United States
Area served worldwide
Key people Samuel R. Allen
(Chairman and CEO)
Products Agriculture, Construction, Forestry, Consumer & Commercial equipment, Diesel engines
Services Financial services
Revenue increase US$ 26.005 billion (2010)[1]
Operating income increase US$ 3.025 billion (2010)[1]
Net income increase US$ 3.874 billion (2010)[1]
Total assets increase US$ 43.267 billion (2010)[1]
Total equity increase US$ 6.303 billion (2010)[1]
Employees 55,700 (2010)[1]
Website www.deere.com

Deere & Company, usually known by its brand name John Deere (NYSEDE), is an American corporation based in Moline, Illinois, and the leading manufacturer of agricultural machinery in the world. In 2010, it was listed as 107th in the Fortune 500 ranking. Deere and Company agricultural products, sold under the John Deere name, include tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sprayers, and UTVs. The company is also a leading manufacturer of construction equipment and forestry equipment, as well as a supplier of diesel engines and drivetrains (axles, transmissions, gearboxes) used in heavy equipment. Additionally, John Deere manufactures equipment used in lawn, grounds, and turf care, such as walk-behind lawn mowers, zero-turn lawn mowers, lawn tractors, and snowthrowers. To support the core businesses, John Deere also provides financial services and other related activities.

The company's slogan is "Nothing Runs Like a Deere" and has a picture of a leaping deer as a logo,[2] a word play pun on "nothing runs like a deer". Carl Westby is known as the person who coined the phrase "Nothing Runs Like a Deere" for a marketing campaign to sell snowmobiles. The company's products are also easily identifiable by its distinct shade of green paint, usually augmented by yellow trim.

Contents

[edit] Products

John Deere manufactures a wide range of products, with several models of each in many cases. Northern wire LLC of Merrill WI Manufactures many parts for john deere

[edit] Agricultural equipment

Agricultural products include, amongst others, tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sillage machines, and sprayers.

[edit] Construction equipment

The company is also a leading manufacturer of heavy equipment.

[edit] Forestry equipment

John Deere manufactures a range of forestry machinery, amongst others, harvesters, forwarders, and skidders. Timberjack is a subsidiary of John Deere since 2000.

[edit] Other products

The company is also a manufacturer of consumer and commercial equipment (used in lawn, grounds, and turf care, such as lawn mowers, and snow throwers), as well as a supplier of diesel engines and powertrains (axles, transmissions, etc.) used especially in heavy equipment. Other mentionable products were/are snowmobiles, all-terrain vehicles, and StarFire (a wide-area differential GPS).

[edit] Factories

The John Deere Pavilion in Moline, Illinois
John Deere factory in Mannheim, Germany
New John Deere tractors on a barge, Mannheim Harbour

Major North American factories include:


Other important factories:

  • John Deere Usine Saran (Power Systems) Fleury-les-Aubrais, France
  • John Deere Equipment Pvt Ltd (5000-series tractors) Pune, India
  • John Deere Werke Mannheim (6000-series tractors) Mannheim, Germany
  • John Deere Werke Zweibrücken (harvesting equipment) Zweibrücken, Germany
  • John Deere Fabriek Horst (pulled & self-propelled agricultural sprayers) Horst, The Netherlands
  • John Deere Forestry Oy (forwarders, wheeled harvesters) Joensuu, Finland
  • John Deere Reman[3] remanufacturing components for off-highway vehicles: facilities in Edmonton, Alberta, Canada (cylinders, axles, transmissions, pumps, hydraulic and powertrain components) and Springfield, Missouri, USA (engines, fuel systems, turbochargers).
  • Sabo (consumer and commercial lawn equipment) Gummersbach, Germany

[edit] Subsidiaries and affiliates

  • AGRIS Corporation (John Deere Agri Services)
  • John Deere Ag Management Solutions (intelligent mobile equipment technologies) Urbandale, Iowa
  • John Deere Capital Corporation
  • John Deere Credit[4] (John Deere Credit and Finance) Johnston, Iowa.
  • John Deere Landscapes (landscaping plants, materials, and irrigation equipment)
  • Kemper (row tolerant headers for forage harvesters and combines) Stadtlohn, Germany
  • Waratah Forestry Attachments (forestry harvesting heads) Tokoroa, New Zealand
  • Agreentech
  • NavCom Technology, Inc. (precision positioning systems, see also StarFire) Torrance, California
  • Phoenix International Corporation (ruggedized electronics) Fargo, North Dakota
  • Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. (low HP tractors) Ningbo, China
  • Machinefinder (used equipment division and marketplace)

John Deere Renewables, LLC, a wind energy plant manufacturing arm which represented John Deere's extension into the renewable energy industry - under which it had successfully completed 36 projects in eight US states - was sold to Exelon Energy in August 2010.[5]

[edit] Collaborations and partnerships

A Tata John Deere backhoe loader
  • Hitachi Mining Division is the Deere company that sells and services Hitachi Mining Equipment in the Americas.
  • Deere-Hitachi Construction Machinery, located in Kernersville, NC, is jointly owned by Deere & Company and Hitachi Construction Machinery Co., and manufactures hydraulic excavators for the North and South American markets.
  • Deere-Hitachi Specialty Products, located in Langley, British Columbia, Canada, is a joint venture between Deere and HCM that manufactures hydraulic excavator based forestry swing machines for worldwide distribution.
  • Partnership with Bell Equipment of South Africa provides Deere with articulated dump truck technology. In exchange, Bell Equipment manufactures Deere backhoe loaders in South Africa for distribution internationally. Additionally, Bell distributes Deere wheel loaders, crawler dozers, motor graders, and skidders in the South African market.[6]
  • Partnership with Telco Construction Equipment Company, a subsidiary of Tata group in India, to provide backhoe loader technology.
  • Nortrax, Inc. is subsidiary of Deere & Co. and also the largest distributor of John Deere heavy construction equipment in US and Canada.
  • Ashok Leyland John Deere Construction Equipment Private Ltd. is an India-based joint venture with Ashok Leyland to manufacture backhoe loaders for the Indian market.[7]
  • Xuzhou XCG John Deere Machinery Manufacturing Company Limited (Deere-XCG) is a China-based joint venture with Xuzhou Bohui Science and Technology Development Co. Ltd. to manufacture hydraulic excavators for the Chinese market.

[edit] Sponsorships

  • John Deere Classic is an American professional golf tournament sponsored by the company.
  • While involved in NASCAR, John Deere sponsored the #23 & #97 for former driver Chad Little.

[edit] See also

[edit] References

  1. ^ a b c d e f "2010 Form 10-K, Deere & Company". United States Securities and Exchange Commission. http://www.sec.gov/Archives/edgar/data/315189/000110465910063219/a10-17745_110k.htm. 
  2. ^ History of the John Deere Trademark Trademarks
  3. ^ John Deere Reman Homepage. Deere.com (2009-03-20). Retrieved on 2011-01-03.
  4. ^ John Deere Credit is your source for equipment financing solutions - John Deere Credit, U.S.A. Deere.com. Retrieved on 2011-01-03.
  5. ^ Deere Reaches Agreement for Sale of Wind Energy Business. Deere.com (2010-08-31). Retrieved on 2011-01-03.
  6. ^ Bell Equipment Alliances Bell Equipment alliances with John Deere.
  7. ^ Ashok Leyland and John Deere Sign JV. Ashok Leyland Press Release (2009-07-13).

[edit] External links

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