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Frequently Asked Questions
Overview
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What is Amazon Product Ads?
Amazon Product Ads is an
advertising program designed to provide Amazon.com customers
seamless access to products available on external Web sites. As a
seller, you simply upload your catalog and set your
cost-per-click bids and budget. Amazon will then display your ads
to Amazon.com customers when they shop for your product or
related products. Customers who are interested in buying your
product can click through to your Web site and purchase the
product directly from you.
Where will ads be
displayed?
Amazon will use a
variety of placements to drive targeted traffic to your
products and web site. If you have products which are not
currently available on Amazon, we will use the product details
you provide to create a new product page. These products will
be available in search, browse and on related product pages. If
your products are the same or similar to existing products on
Amazon, we will display your ads on existing product pages
targeting customers who are looking for products like yours.
In an effort to drive
the best results for our customers and sellers, Amazon is
continually testing and optimizing Product Ads placements. As
such, these placements will vary and evolve over time with the
objective of getting your products in front of our customers in
the most customer-centric way.
In what categories can I advertise my products?
You can sign up today and advertise your products in the Baby,
Computers, Electronics, Health and Beauty, Home, Home
Improvement, Musical Instruments, Office, Pet Supplies, Sports,
and Toys categories. Advertising in Grocery and Watches
categories is available but is restricted. Contact us (Seller Central sign in required) to learn more about requesting approval for restricted categories.
How does Product Ads
compare to other Amazon merchant offerings?
The Selling on Amazon program
gives sellers the opportunity to list and sell products on
Amazon.com. Amazon Services manages the purchase transaction for
sellers who participate in the Selling on Amazon program. As a
result, sellers do not need to maintain their own point-of-sale
Web site. Product Ads, on the other hand, allows sellers with
existing Web sites to advertise their products on Amazon.com. In
addition, Amazon Product Ads sellers have direct control over the
purchase process allowing for merchandising of related products
and tighter integration with an existing brand experience.
What is the conversion
rate?
Your conversion rate will
differ by product and will be impacted by the quality of the
product data you provide, volume of products you list and
conversion on your own Web site. Amazon charges you on a
cost-per-click basis.
To get a good understanding of how Amazon
Product Ads will work for your business we recommend listing your
full range of products and investing time in providing good
product data. With over 44 million customers each month you never
know which of your products are going to be in demand and good
product data helps us optimize the placement of your ads and
delivers a good customer experience.How do Amazon customers
know they are clicking through to my site?
Amazon makes it clear on your
advertising to customers that they are linking to an external Web
site. We will use terminology in your ads like "Available at
external Web site: YourCompany", "Product X, available at
YourURL" and "Similar items available at external Web sites".
Can I close or suspend my
account?
You can set your Product Ads
to "Inactive" at any time from the Account Info page under the
Settings tab. On this page you will see your Product Ads Status
where you can change it from Active to Inactive and vice versa
What are the products shown
in the Sponsored Links box?
The Sponsored Links placement
includes Amazon Clickriver ads for services and a range of
products from third party ad networks. Sellers using third party
ad networks cannot directly influence which products are included
in this placement. The only way to ensure your products are
advertised to Amazon customers is by using Amazon Product Ads
What website will my
products appear on?
Product Ads is available on Amazon.com. The program is also available in the UK on Amazon.co.uk. Product Ads is not currently available on these Amazon international sites: Canada, Germany, Japan, France and China.
Creating Ads
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What catalog information
will I need to provide to create my Product Ads?
A distinguishing feature of Amazon Product Ads is that you are
able to provide customers with detailed product and offer
information at no charge. This helps customers make a better
buying decision which means we deliver you more qualified
customers.
The quality of the information you provide about your
products will impact your return on investment and Amazon's
ability to best target your ads.
To create your ads you will need to provide the following information:
| Category |
This information is used to identify the product type and
locate it in an Amazon store.
Example of Good Categorization:
Examples of Bad Categorization:
|
| Product Title |
Four- to eight-word title for each unique product without
abbreviations.Examples:
|
| SKU | A
unique Stock Keeping Unit (SKU) for each product. |
| URL | A
link to the product page on your website from which the
customers can purchase the item. |
| Image |
Your image should be on white background, ideally 500x500
pixels with the product occupying more than 80 percent of
the total space. A good quality image will improve the
quality of traffic we drive to your site. |
| Product price and shipping price |
Your product price plus shipping price are displayed to
customers in your Product Ads and influence ad ranking. |
| UPC |
Using a valid UPC will increase matching accuracy but is not
required. If you have UPCs, we recommend using them. A UPC
is unique to each product, is 12 digits and is usually
provided by the manufacturer, brand owner or licensed
distributor. |
| Product Description | A
product description provides customers with detailed
information about the product including key features. |
How do I create my ads on
Amazon.com?
You can create a new product
file, from our Product Ads file template, or modify an existing
product file. A product file can be uploaded to Seller Central
manually or, for frequent updates or files of size larger than 10
MB, via FTP. If you use Yahoo! Store, you can upload a Yahoo!
Store file manually or sync your Yahoo! Store to Product Ads. If
you use Google Base, you can upload a Google Base file manually.
Can I add keywords to my
ads?
Yes, you can add up to five
keywords for each product. We suggest using words or phrases that
best describe the product. This will help Amazon.com find your
product ad and display it in customer searches on our Web site.
Please note that there is a 50-character limit on a single
keyword.
In which Amazon categories
can my ads appear?
Your ads will appear on search, browse and product pages across a
range of categories including:
- Baby
- Computers
- Electronics
- Health and Beauty
- Home
- Home Improvement
- Musical Instruments
- Office
- Pet Supplies
- Sports
- Toys
- Grocery
- Watches
What items are
suitable for advertising in the Product Ads program?
You can advertise any product in the Baby, Computers,
Electronics, Health and Beauty, Home, Home Improvement, Office,
Musical Instruments, Pet Supplies, Sports or Toys categories.
Contact us to learn more about requesting approval for restricted categories.
The items most suitable for the Amazon Product Ads program
are those that require a brand or buying experience not
supported by the Amazon shopping cart. For example, products
that need to be customized in the order process or products
that benefit from unique merchandising and presentation (for
example, furniture, personalized products, collections).
Pricing
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How much does it cost?
Product Ads uses a cost-per-click pricing model that takes into account the price and category of the advertised product.
Each product category will be divided into three price tiers with minimum cost-per-click rates. Your bids will be set to the minimum rate when you create an account. You will only be charged for traffic we refer to your website. There are no monthly fees and no minimum monthly spend.
How do I pay for my Product
Ads?
You will be asked to provide credit card information when
you set up a Product Ads account. This is a pay by credit card
program.
When do I get charged?
Product Ads is a post-pay service. This means that a
balance will accrue in your account as your ads accumulate
clicks. After an initial charge of $1.00, we extend you a
measured amount of credit in accordance with a payment ladder
with credit levels between $50 and $500.
The first time we charge you will be when you accrue your
first $1 of advertising after you've opened your account. This
allows us to validate your credit card details.
Thereafter, the frequency with which we charge your card
depends on how much activity your account generates and the
daily budget you've set. The first credit level is $50 and we
will charge your card three days after the end of each calendar
month or each time you reach this credit limit. This means your
credit card may be charged multiple times in a month. If you do
not exceed your current credit level during the month, you will
only be charged once for that month.
If you consistently exceed the credit level of $50, we
will move you up one level of credit from $50 to $150. We will
continue to adjust your credit level based on your activity and
budget moving to $200, $350, and so on with a maximum credit
level of $500.
What is the minimum Daily
Budget?
The minimum daily budget that you can set is equal to the
minimum cost of 1 click. The minimum cost of 1 click depends on
the category your products are advertising but ranges from $0.10
- $1.35.
As soon as your pro-rata daily budget is met, your ads
will be removed from Amazon.com. We recommend that you set a
budget which you can afford, monitor your results, and then
adjust accordingly.
Your daily budget determines your maximum advertising
spend in any calendar month. For example, if your daily budget
is $100 we will adjust your daily advertising spend to total no
more than $3100 in a 31 day calendar month. This means that if
on day 1 we deliver you $50 of advertising, on day 2 we will
deliver you up to $150 of advertising in line with a monthly
pro-rata spend of $200.
How does the daily
budget work?
You need to set your budget for your ads to be active.
The amount you enter is the average daily amount you are
willing to spend over a calendar-month. For example, if you set
your daily budget at $100, Amazon will deliver you up to $3100
worth of clicks in that calendar month assuming your start on
the 1st day of a 31 day month. At the end of the month the
average daily value of your advertising spend will not exceed
your desired daily spend. However, on any given day you can
spend less or more than your actual daily budget. For example,
if your budget is $100 and you spend is $50 on the 1st day of
the month, Amazon will deliver you up to $150 worth of
advertising on the 2nd of the month. This would bring your
total monthly spend over 2 days to $200 in line with your
budget.
Sign up and get $75 in free clicks!
- For Amazon Product Ads advertisers who register for a new
Product Ads account, Amazon will apply a credit of $75 to that
advertiser's Amazon Product Ads account.
Any unused credit will expire on the last day of the following calendar quarter. For example, if an advertiser registers an account between 4/1/14 and 6/30/14, unused credits will expire on 9/30/14. - Advertisers must provide a valid credit card number to receive the promotional credit.
- Advertisers must register and maintain an Amazon Product Ads account in good standing with Amazon.
- Advertisers are subject to the terms of the Product Ads Agreement.
- This offer is not for resale and is not redeemable for cash.
- This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
- Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
