So, what color is this? Dark Green? Olive? Teal? 

It's not a trick question, but if you haven't calibrated your monitor lately, it could feel like one. 

If you think color integrity doesn't matter much, you might think you can stop reading now . . . but think twice about that. The reality is that 
anyone sharing photos, charts, graphs, or other images electronically can run into situations where what looks like the perfect shade of teal 
on your screen comes across as eyeball-bursting blue to your colleagues, friends and relatives. 

Most people know that color management has to do with how images look on a monitor. But few realize that PC and Mac monitors' ability to 
interpret color fades-rather quickly-with use. The green you're seeing now, for example, could look very different in just 3 months. 

We tend not to notice color disintegration until someone points out that something we sent them "looks weird." Then we try to adjust the monitor 
manually, using our eyes as a guide. 

Until recently, making adjustments that way was okay for most of us because we were primarily working with text, and, until recently, calibrating a 
monitor was a costly procedure, reserved primarily for high-end animators and others so reliant on accurate color that they calibrated their machines 
several times per day. 

Now, the rapid co-evolution of digital photography and image-management tools has made it easy for photographers, from the novice to the professional, 
to improve the results of their digital images, and for all computer users to improve the color accuracy of any kind of illustration.It seems like everyone 
is adding charts, graphs, photos and other images to their communications, which has greatly amplified the importance of accurate color display. 

Moving just ahead of these trends, companies like ColorVision have been innovating color-management systems that make calibration simpler and more 
affordable. Recently, new tools for color management have become available to consumers, such as the Spyder monitor calibrator from ColorVision. This 
is the first product of its kind to work with both CRT and LCD displays, so you can be sure it will function with your personal computer. After a simple step 
to attach the calibrator to your monitor, the hardware-software combination takes care of the rest. The software interprets what it "sees" on the screen 
through the calibrator and creates an ICC (International Color Consortium) profile. The ICC's standard color profile allows color information to work across 
various applications and devices, so other programs on your system that manage and present color on your screen maintain the consistency of the calibration. 

Most of the time the monitor is the problem.However, after the monitor has been calibrated, sometimes the printer is found to "have issues" too. To address 
this there are products available that also can help you adjust your printer so printed material exactly matches the colors on the calibrated monitor.

That's a big boon for photographers and amateur shutterbugs alike. 

You can make sure you're not seeing red over color, by checking out more information online at www.colorvision.com. 





From: Bonnie Schlangen [bschlangen@digitalbrandexpressions.com] 
Sent: Wed 2/11/2004 
To: Monaghan, Robert  
Subject: Article and Content Suggestion for the Medium Format Site

ColorVision, Inc delivers affordable tools and software solutions for color management that ensure consistent, 
accurate color  from monitor to printer for both professionals and consumers in today's digital darkroom. 

Your site is a great digital photography resource. I found your site while doing research for our client, ColorVision. 
After review of your site, I believe this information may be of interest to your site's visitors. We are asking that you 
create a link to ColorVision from http://medfmt.8k.com/mf/semipro.html with the following information:

Category: Turning Semi-Pro in Photography/ Related Links
Title: ColorVision - Digital Enhancement through Color Management
URL: http://www.colorvision.com

Description: Affordable solutions for color management that assure consistent, accurate, reliable 
color for digital photographers and graphic designers.

Additionally, I have attached an article entitled "Ensuring Color Accuracy For Your Digital Photos" 
for your review, believing that it too will hold value for your web site audience. Please feel free 
to post the article at your convenience if you find its content appropriate. We ask that the embedded 
links to ColorVision remain linked in the document.

If you're not the right person for this message, please let me know who is so I can discuss it with 
him/her. If you are the appropriate contact, please feel free to contact me with any questions you may have.

Regards,

[digital brand logo]
Bonnie Schlangen
4499 Route 27
Kingston, NJ 08528
(609) 688-8558
www.digitalbrandexpressions.com
On behalf of ColorVision (www.colorvision.com)


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