For a complete Media Kit, including rate card, please contact a Planet S advertising consultant at (306) 651-3426 or email: heath@planetsmag.com.

For national accounts, please contact the Magazine Network at (416) 538-1584.

If you're not from Saskatoon, here's a brief overview of our city and its paper:

THE CITY:
Recognized as Canada's Cultural Capital for 2006, Saskatoon has long been recognized as one of the country's most beautiful and culturally vibrant cities. Saskatoon's city paper delivers a uniquely urbane and sophisticated editorial mix that's designed to resonate with this innovative and progressive city's contemporary demographics, lifestyles and values. A college town, frequently referred to as Canada's 'Science City,' Planet S also has extensive on-campus pick-up at the University of Saskatchewan.

THE MARKET:
Planet S enjoys a unique monopoly position in this product class with a readership of 60,000.

THE PRODUCT:
Planet S has built a consistent, loyal, attentive and well established readership over the half decade as Saskatoon's only free source of arts and entertainment listings. Respected as Saskatoon's leading authority on both the arts and entertainment scene and independent current affairs and opinion coverage, Planet S is an indespensible part of Saskatoon's urban lifestyle. With 400 pick-up points city-wide, including street-boxes and ongoing radio support, Planet S has a very strong presence and profile in the local market. Planet S also maintains a strong civic presence by sponsoring numerous cultural events, including the Saskatoon Jazz and Blues Festivals.

THE AUDIENCE:
Planet S has impressive reach both with younger and better educated city adults, skewing toward dynamic consumers with more active lifestyles and a higher degree of cultural and civic engagement. Reaching the city's trend-setters and opinion-leaders, Planet S offers both mass reach and targeted exposure to the city's consumer leadership segments.

For a full demographic readership summary please contact the Planet S advertising department at (306) 651-3426 or email: heath@planetsmag.com.

Represented nationally by The Magazine Network: www.magnetwork.com

Represented in the U.S.A by the Alternative Weekly Network: www.awn.org