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Sell Your Web App: Lessons I Learned From Selling DropSend (thinkvitamin.com)
114 points by madmotive 2 days ago | 28 comments




25 points by josefresco 2 days ago | link

Great ... I'll file this under my "stuff to remember if my wildest dreams come true and someone buys my startup" folder.

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4 points by prashantdesale 2 days ago | link

How do you find buyers though?

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10 points by webwright 2 days ago | link

Greatest quote I've heard on the subject: "Companies are bought, not sold."

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3 points by jacobscott 2 days ago | link

I a lot of interesting info that I haven't seen linked yet:

From 11/24/06, via Google cache: http://is.gd/5cvU

"How much profit does DropSend bring in each month?

    * Revenue: $9,041.81 per month (and growing by 8.6% per month)

    * Costs: $2,100 per month (Servers at 365main.com + maintenance)

    * Profit: $6,941.81 per month"

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1 point by shafqat 1 day ago | link

Interesting... 10X profit would make it an approximately 700K sale. I wouldn't be surprised if that was close to the actual number because Carson wanted around 1M, so after negotiations this seems likely.

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3 points by mseebach 2 days ago | link

I guess the "Cash not stock" advice is more true right now, in retrospect, than in general?

I mean, since stock is riskier than cash, you can demand more of it? Of course it depends what stock is on offer - but as the market looks now, and if I'm able to sit on it for five years, I'd absolutely prefer 110 value-units of GOOG over 100 value-units of cash.

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4 points by staunch 2 days ago | link

It definitely depends on the circumstances. Viaweb sold to Yahoo for stock before it went up in a huge way. They probably would have had a much lower price if it was straight cash.

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8 points by pchristensen 2 days ago | link

In one of the Startup School talks, someone said the $50 mil in Yahoo stock turned into $750 mil. So getting stock worked out pretty well for Viawebbers.

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4 points by drusenko 1 day ago | link

there's a huge difference between public company stock and private company stock. public company stock isn't necessarily bad: you can decide to do what you want with it, since it's fairly liquid. if you hold on to it and the price drops, that's a risk you assumed.

private company stock, however, is completely illiquid, and has a very high probability of being worth $0, and that is usually what people mean when they talk about accepting stock vs cash. agreeing to a stock buyout of your company by another private company can be good, but you're essentially trading your risk for theirs.

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2 points by callmeed 2 days ago | link

Good article.

Interesting about the merchant account/billing stuff. I would think an acquiring company would be willing to work things out over time–even after the sale. After all, all the money is still going to them.

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2 points by pmjordan 2 days ago | link

Invoices have to be correct for filing your accounts. If they're issued by the wrong company you're making life unnecessarily hard for yourself.

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2 points by matt1 2 days ago | link

Good article.

Does anyone know about how much DropSend sold for?

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11 points by ryancarson 2 days ago | link

Unfortunately the buyer wouldn't let me say. Needless to say, it was pretty nice :)

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7 points by kirubakaran 2 days ago | link

You could cough n times and sneeze m times, where your sale price is nem.

[edit: nem as in n*10^m]

Actually, all we care about are the sneezes.

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2 points by 13ren 2 days ago | link

> [serious buyers] don’t want [the price] available to competitors

Anyone know why?

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3 points by mixmax 2 days ago | link

This is normal business practice. If you know, then the companys competitors know too. From the price they can infer all kinds of things. If you paid above market price maybe it is a strategic asset, if you paid below market price maybe it isn't central to the core strategy but too good to pass over. Etc.

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3 points by staunch 2 days ago | link

It's normal business practice but that doesn't mean it's logical. The real reason in most cases is just that most people and businesses consider anything to do with money to be private.

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1 point by olefoo 2 days ago | link

This has some well-known negative side-effects. I've occasionally wondered what it would be like to work in an environment where internal transparency at least was the rule rather than the exception.

I suspect it would only work for organizations that were less than the non-exclusive Dunbar number in size.

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3 points by bjelkeman-again 2 days ago | link

In the organisation I work in we deliberately have an explicit transparency rule. We are quite small at this point, but it is very nice to be able to have open discussions around just about anything.

Richardo Semler's company Semco has been working for years on very open internal information flows with good results, in larger organisations than what we have. I recommend reading his book Maverick.

http://en.wikipedia.org/wiki/Ricardo_Semler

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2 points by run4yourlives 2 days ago | link

Hey Ryan, I've been following this from a distance ever since you'd started blogging about what it took to build dropsend and heyamigo. I think there's probably a lot of people here that haven't seen the barenakedapp website that would love to. Any chance you could put it back up?

Good Job btw, it takes a lot of courage to buck the trend and be so open about the whole process, but I'm learning a lot from your experiences, so thanks.

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1 point by swdesignguy 2 days ago | link

They declined to say: http://www.carsonified.com/dropsend/carsonified-sells-dropse...

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6 points by swdesignguy 2 days ago | link

They blogged about the process in 2006.

http://www.carsonified.com/misc/dropsend-acquisition-talks-f...

http://www.carsonified.com/misc/things-potential-buyers-are-...

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1 point by curiousgeorge 2 days ago | link

If you're selling someone a company, surely you would just sell them the merchant account and company bank account as well, no? Did they sell the application but not the company?

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1 point by run4yourlives 2 days ago | link

Yes, they did.

Dropsend was the application, and Carson Systems is the company.

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2 points by davidw 2 days ago | link

How common are the two scenarios? A lot of YC companies are created with one and only one thing, so I guess you can sell the whole company. Other kinds of companies might have more products, and sell the product off, rather than the company. Does it really matter much one way or the other?

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3 points by drusenko 2 days ago | link

there's a huge difference tax wise: stock vs. asset sale. asset sales can get taxed through the ass and back out again.

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2 points by run4yourlives 2 days ago | link

That's a fair point. I think it would matter only when the company in question has decided to share common tasks (like a bank account, or even a user database) across all of their projects.

Quick decoupling or forced encapsulation of projects seems to be a consideration that should be built into a company with more than one product.

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1 point by ccx 1 day ago | link

"Expect staged payments The buyer will usually pay 50% on completion (signing) of the contracts and 50% on successful transfer of the domain name(s). Make sure to start the domain transfer process the moment the contract is signed."

This is not quite the normal way that it works. In the last 12 months I have been involved in two major UK web acquisitions and, actually, the way it works is that a couple of % of the transaction value is kept as a retention for a full financial year after completion. This is in case of something going wrong (whatever that might be), the buyers will have a pool of cash big enough to sort out whatever is likely to happen. If everything checks out ok, then that cash will be released.

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