Reader
Demographics
American
Scientist magazine has been published since 1913 by Sigma
Xi, The Scientific Research Society, the non-profit honor society
for research scientists and engineers. Historically, over 180
members have won the Nobel Prize and over 14,000 are currently
listed in Who’s Who. We have a paid circulation of 92,807
and American Scientist is audited by the Audit Bureau
of Circulations (ABC).
Our
most recent survey, conducted by Mediamark Research Inc. (MRI),
confirmed that our readers are well educated and well paid:
Education
100%
have graduated from college
70%
have earned a Ph.D.
14%
have earned a Master's degree
Household
Income
Average
Annual Household Income = $101,800
Average
Total Value of Their Investment Portfolio = $551,300
Age
13%
of our readers are between the ages of 25 and 34
13% are between the ages of 35 and 44
17% are between the ages of 45 and 54
20%
are between the ages of 55 and 64
Sex
77%
Male
23%
Female
Circulation
Information
- 77%
of our subscribers read 4 out of every 4 issues they receive.
-
49%
read or look into an issue of American Scientist
3 or more times.
-
46%
spend 1 hour or more reading or looking into an issue of
American Scientist.
-
92%
of our subscribers read American Scientist at home,
where they can enjoy it with fewer distractions.
-
35%
of our readers save the entire issue for future reference.
-
31%
of our readers share our magazine with others. Of these,
30% share American Scientist with 2 or more readers.