Short form AV content is a central part of BBC Vision's online offer. As well as programme clips, short form video may include additional material, web originations and archive clips.
A non-edited extract clip is now a standard deliverable for every commissioned programme, excluding news and sports programmes.
The clip will sit on the relevant episode page on bbc.co.uk/programmes and may be used elsewhere on bbc.co.uk or on 3rd party sites such as YouTube, if appropriate.
Delivery
1 or more clip(s) per episode should be delivered, along with the Short Form Content Compliance Form and metadata should be delivered to the Repeats & Reversioning Unit (R&R) via clipperprogrammedelivery@bbc.co.uk.
The clips you deliver in accordance with these guidelines must be delivered in the format as advised by your Business Affairs Manager. If you would like to talk directly to somebody about short form video please contact your delivery coordinator.
Delivery should be made alongside Tape Delivery of the Programme.
Clip format
The preferred format, unless otherwise advised by your Business Affairs Manager, is:
- DV25 compliant MOV
- Container format: .mov
- Video
- Bit rate / Quality: 100%
- Codec: Quicktime DV
- Frame size: 720x576 (16:9 or 4:3)
- Frames per second: 25 (interlaced or progressive scan)
- Audio
- Codec: Uncompressed (PCM)
- Channels: Stereo
- Sample rate: 48 KHz
- Sample depth: 16 bit
Clip content and duration
It is the producer's role to select the clip, which should present a highlight that is attention grabbing and self-contained.
The purpose of the clip is to
- raise awareness of your programme
- deliver value in its own right
- be a permanent record of your programme around which users will interact with comments, links, recommendations etc
- build visibility of and enduring value around your programme on the web
Clips
- do not need to be Pre-Watershed
- should be made bearing in mind the BBC's obligations to its audience on taste and decency. See Compliance section below
- should not include title sequences or credit sequences.
Clips should be short - most will be between 1-3 mins long. There is no ideal duration for a clip; the exact length will depend on the content and Rights. The clips should however be no more than 5 minutes per 30 minutes of episode/programme.
Short form video compliance
All short form video must be complied and labeled correctly before being made available online.
For advice on which guidance label to use, and whether it is appropriate, please contact the R&R Unit.
Short Form Content Compliance forms [Excel format, 182KB] must be delivered with the content. Please make sure you have read the Short Form Compliance Guidelines [PDF, 35KB] before you fill in the compliance form.
Rights and clearances
Your production agreement with the BBC requires you to clear clips for public service rights as defined in the agreement.
- COMMERCIAL MUSIC which is being cleared under the BBC's music blanket agreements, can use commercial music on bbc.co.uk and on the BBC's official channel on YouTube, subject to some limitations.
- ARCHIVE - If the programme clip contains material from another programme, all rights must be cleared as in the Rights section above.
- COMEDY and DRAMA clips are restricted to a maximum of 2 clips per episode with strict limits on duration due to the relevant underlying rights frameworks. In other genres there may be potential to offer longer clips and more than 2 clips per episode.
Commercial disks can be included as long as public service rights have been cleared in the usual way.
If you need any assistance in relation to clearance of content, specific advice on short form video or music rights etc, please refer in the first instance to your Business Affairs Manager (BAM).
The Repeats & Reversioning Unit will be able to help with
- type of clip that should be chosen
- what to do if your programme is live, or delivered close to transmission
- guidance on labelling
- format options
Gill
Holmes
Head of BBC Vision Repeats and Reversioning Unit
Phone: (020) 8752 4995
Oran
Soffair
BBC Vision Repeats and Reversioning Unit
Phone: (020) 8752 4568
Email: oran.soffair@BBC.co.uk
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