All posts in Marketing


Email Newsletters: Still Relevant? (Yep, and Here Are Three Good Reasons Why)

September 17, 2010 by Christine Gallagher
1
  As social media and blogging have grown more and more popular, there’s been some talk about the demise of the “lowly” email newsletter, or e-zine. Once a staple of business owners using the Internet to market and promote their businesses, it seems that lately the thinking is that they’re not so important anymore. Or, even... [read more]

A Test Plan for Social Media Marketing

September 15, 2010 by zubin kutar
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  Maintain What’s Working, But Carve Out Some Budget for Social Unless you’ve suddenly received additional budget for social media marketing (insert laugh track), you’re probably stuck diverting resources from other marketing budgets to make social media marketing happen. Try not to touch the funds supporting your current effective... [read more]

The 5 Step Process for Social Media Success

September 15, 2010 by Jay Baer
1
Social media makes big companies feel small again, and gives small companies a natural advantage because they are closer to their customers. It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success.What is your process for harvesting stories... [read more]

Social Media + Analytics = Inaccurate

September 14, 2010 by Aaron Kahlow
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If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does... [read more]

How to Operationalize Social Media – Cisco Style!

September 14, 2010 by Cindy Kim
1
Social media may have jumped the shark, but many B2B companies are still struggling to understand social media’s implications or added value. The social Web can be like a maze for those who are getting their feet wet. If you look past all the chatter, social media experts are moving their conversations from tools to the methodology and... [read more]

Is Social Media Marketing A Crock?

September 14, 2010 by Chris Yeh
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I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. "Get me in the Journal and fill the pipeline--but don't spend any money."The most interesting and worrisome aspect of the evening was the amount of time we spent... [read more]

Asset Based Marketing: Where Content Meets Design

September 13, 2010 by Sarah Mitchell
2
I spend a lot of time speaking about, writing about and advising my clients about content marketing. As a writer, I know original content is the most powerful way to gain influence and establish your authority. I’ve always felt that providing consultation and practical advice is the best way to attract prospects and keep my clients... [read more]

A Simple Brand Identity Framework for Social Media Marketing

September 13, 2010 by Jennifer Johnston Canfield
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 Many Companies Haven’t Articulated Their Brand Identity Clearly When I’m working with businesses and individuals on social media and marketing initiatives, I hear the following quite a bit. “We know we need to do social media, but we just don’t know how to do it.” To this, I often start by explaining that social media in its most... [read more]

Dilbert: New Social Media Manager's First Day

September 13, 2010 by BL Ochman
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All content copyright B.L. Ochman, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By B.L. Ochman, What's Next Blog. [read more]

Social Media Marketing Outsourcing Guidelines

September 12, 2010 by Leon Spencer
4
We all know that there are true benefits from social media and it’s important to begin to take advantage of those benefits. It’s a great way to market our businesses in a way that is not just advertisements, but a way that provides interactions without customers. However, with social media marketing comes challenges such as time... [read more]

More Sharing of Social Media Business Failures Please

September 11, 2010 by Robert Bacal
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 You bet. In fact, we're probably at the "end" of usefulness for repeating the same tired examples of social media success -- Dell, Starbucks, Best Buy. There is little actionable information there for businesses unless they are named, Dell, Starbucks and Best Buy. Knowing what not to do, and what doesn't work is at least as... [read more]

Crafting a Branded Content Strategy

September 11, 2010 by JEREMY DUMONT
1
As marketers continue to shell out millions for banner, paid search, video and mobile ads every year, they are starting to wonder if these massive investments in “paid media” ads are worth it. After all, a recent Deloitte & Touche study found that 75% of U.S. consumers consider Internet ads intrusive, and many estimates report more... [read more]